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type_genre:"Article in journal"
~accessRights:"restricted"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"Virales Marketing"
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Relationship marketing
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Law, Chun Hung Roberts
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Akturk, M. Serkan
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Ayodeji, Ogunmola Gabriel
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Balaji, M. S.
3
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Journal of retailing and consumer services
121
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86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
Journal of management information systems : JMIS
39
International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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International journal of electronic commerce : IJEC
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International journal of electronic marketing and retailing : IJEMR
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Tourism management : research, policies, practice
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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International journal of contemporary hospitality management
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Journal of retailing
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Electronic markets : EM ; the international journal of electronic commerce and business media
13
Journal of hospitality marketing & management
13
International journal of production economics
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Journal of strategic marketing
12
International journal of consumer studies
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International journal of electronic business : IJEB
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The international review of retail, distribution and consumer research
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Journal of marketing communications
10
Global business review
9
International journal of business information systems : IJBIS
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International journal of production research
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International journal of retail & distribution management
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Journal of international consumer marketing
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Journal of marketing research
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Journal of the Academy of Marketing Science
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Tourism management perspectives : TMP
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ECONIS (ZBW)
1,425
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61
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
62
Impact of delivery performance on online review ratings : the role of temporal distance of ratings
Ravula, Prashanth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 149-159
Persistent link: https://www.econbiz.de/10014326744
Saved in:
63
Gamification and customer experience in online retail : a qualitative study focusing on ethical perspective
Sheetal
;
Tyagi, Rimjim
;
Gursimranjit Singh
- In:
Asian journal of business ethics : AJBE
12
(
2023
)
1
,
pp. 49-69
Persistent link: https://www.econbiz.de/10014327397
Saved in:
64
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
65
Impacts of service guarantees on consumers' perceived quality and satisfaction in e-commerce
Oliveira, Alessandro Silva de
;
Souki, Gustavo Quiroga
; …
- In:
International journal of quality & reliability management
40
(
2023
)
10
,
pp. 2559-2580
Persistent link: https://www.econbiz.de/10014470801
Saved in:
66
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
67
How electronic word of mouth (eWOM) shapes consumer social media shopping
Beck, Brittany
;
Koskie, Melanie Moore
;
Locander, William
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 1002-1016
Persistent link: https://www.econbiz.de/10014471169
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68
The impact of digital finance on online shopping
Jiang, Airu
- In:
Finance research letters
56
(
2023
),
pp. 1-6
Persistent link: https://www.econbiz.de/10014473659
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69
The dual roles of trust and risk in sport consumer decision-making in social commerce : an information adoption model
Chiu, Weisheng
;
Cho, Heetae
;
Chua, Hui Mei
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 267-283
Persistent link: https://www.econbiz.de/10014475744
Saved in:
70
Involving online community customers in product innovation : the double-edged sword effect
Xie, Xuemei
;
Wang, Lijun
;
Zhang, Tao
- In:
Technovation : the international journal of …
123
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014478509
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