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type_genre:"Article in journal"
~isPartOf:"Health marketing quarterly"
~subject:"Pharmaindustrie"
~type_genre:"Glossary included"
~type_genre:"Statistics"
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Search: subject_exact:"Pharmazeutisches Produkt"
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Pharmaindustrie
Arzneimittel
51
Pharmaceuticals
51
Direct marketing
31
Direktmarketing
31
Advertising
28
Werbung
28
Advertising effects
24
Werbewirkung
24
Consumer behaviour
19
Konsumentenverhalten
19
Pharmaceutical industry
17
USA
12
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12
Internet marketing
7
Online-Marketing
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prescription drugs
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Gesundheitsversorgung
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5
Patienten
5
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5
Gesundheitspolitik
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Health policy
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Health risk
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direct-to-consumer advertising
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DTC advertising
3
Gesundheitswesen
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Health care system
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Impact assessment
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17
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Aikin, Kathryn J.
3
Sullivan, Helen W.
2
Alameddine, Sarah
1
Alperstein, Neil M.
1
Banerjee, Saikat
1
Berktold, Jennifer
1
Betts, Kevin R.
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Dash, Sampada Kumar
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1
Fogel, Joshua
1
Hagenbuch, David
1
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1
Helme, Donald W.
1
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1
Jiang, Pingjun
1
Joseph, Mathew
1
Khanfar, Nile M.
1
Kiernicki, Kristen
1
Koku, Paul Sergius
1
Lopez-Trigo, Paula
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Loudon, David
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Mannis, Shane
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McKeever, Robert
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O'Donoghue, Amie C.
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Stevens, Robert E.
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Published in...
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Health marketing quarterly
International journal of pharmaceutical and healthcare marketing : IJPHM
36
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
33
Journal of health economics
31
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Health economics
27
Research policy : policy, management and economic studies of science, technology and innovation
18
International journal of the economics of business
16
Applied economics
11
International journal of industrial organization
11
Technological forecasting & social change : an international journal
11
Health economics review
10
International journal of pharmaceutical and healthcare marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
International journal of health economics and management
9
Review of industrial organization : RIO
9
Journal of business ethics : JOBE
8
The European journal of health economics
7
Applied economics letters
6
International journal of intellectual property management : IJIPM
6
International journal of production economics
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
African journal of science, technology, innovation & development : AJSTID
5
European research studies
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of technology management : IJTM
5
Journal of business research : JBR
5
Journal of economic behavior & organization : JEBO
5
Journal of global marketing
5
Journal of illicit economies and development : JIED
5
Journal of investment management : JOIM
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Manufacturing & service operations management : M & SOM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
African journal of science, technology, innovation and development : AJSTID
4
Economics letters
4
Health care management science
4
Industry and innovation
4
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ECONIS (ZBW)
17
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17
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1
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
4
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
Saved in:
5
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
6
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
7
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
8
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
9
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
10
Banning tobacco sales at the retail pharmacy : natural evolution of drug store as responsible health provider or effective marketing strategy?
Lopez-Trigo, Paula
;
Khanfar, Nile M.
;
Alameddine, Sarah
; …
- In:
Health marketing quarterly
32
(
2015
)
4
,
pp. 382-393
Persistent link: https://www.econbiz.de/10011428643
Saved in:
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