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type_genre:"Article in journal"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Pharmaindustrie"
~type_genre:"Glossary included"
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Search: subject_exact:"Pharmazeutisches Produkt"
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Pharmaindustrie
Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
36
Consumer behaviour
21
Konsumentenverhalten
21
Advertising effects
19
Werbewirkung
19
Advertising
16
Direct marketing
16
Direktmarketing
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Werbung
16
Physicians
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Ärzte
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Arzneimittelmarkt
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Pharmaceutical market
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Beziehungsmarketing
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Markenführung
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Marketingmanagement
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Pharmaceutical marketing
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Article in journal
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Mukherjee, Avinandan
3
Iacocca, Kathleen
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Yu, Yu
2
Zhao, Yao
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1
Alkhateeb, Fadi M.
1
Araujo, Clecio Falcao
1
Ashill, Nicholas J.
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Awan, Muhammad Usman
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Ball, Jennifer
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Bayazidi, Yahya
1
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1
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1
Brooksbank, Roger
1
Browe, Christopher
1
Burns, James R.
1
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1
Dalla Valle, Alessandra
1
Dalmoro, Marlon
1
Datta, Saroj Kumar
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Delbaere, Majorie
1
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Gu, Vicky Ching
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1
Guseo, Renato
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Hitz, Anja
1
Jaleel, Mohammad
1
Jambulingam, Thanigavelan
1
Joseph, Mathew
1
Juppo, Anne
1
Kalyanaram, Gurumurthy
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
33
Journal of health economics
31
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Health economics
27
Research policy : policy, management and economic studies of science, technology and innovation
18
Health marketing quarterly
17
International journal of the economics of business
16
Applied economics
11
International journal of industrial organization
11
Technological forecasting & social change : an international journal
11
Health economics review
10
International journal of pharmaceutical and healthcare marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
International journal of health economics and management
9
Review of industrial organization : RIO
9
Journal of business ethics : JOBE
8
Applied economics letters
6
International journal of intellectual property management : IJIPM
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
The European journal of health economics
6
African journal of science, technology, innovation & development : AJSTID
5
European research studies
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of production economics
5
International journal of technology management : IJTM
5
Journal of business research : JBR
5
Journal of economic behavior & organization : JEBO
5
Journal of illicit economies and development : JIED
5
Journal of investment management : JOIM
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Manufacturing & service operations management : M & SOM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
African journal of science, technology, innovation and development : AJSTID
4
Economics letters
4
Health care management science
4
Industry and innovation
4
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ECONIS (ZBW)
36
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1
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
2
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
3
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
4
Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato
;
Dalla Valle, Alessandra
;
Furlan, Claudia
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
Saved in:
5
Strategic issues in pharmaceutical supply chains : a review
Singh, Rajesh Kr.
;
Kumar, Ravinder
;
Kumar, Pravin
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 234-257
Persistent link: https://www.econbiz.de/10011620444
Saved in:
6
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
7
The launch strategy choices in China's pharmaceutical market
Gu, Vicky Ching
;
Burns, James R.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011620465
Saved in:
8
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
Saved in:
9
The impact of research and development and marketing costs on the profitability of pharmaceutical companies of Tehran Stock Exchange using panel data 2001-2013
Bayazidi, Yahya
;
Rad, Enayatollah Homaie
;
Mojahedian, Mehdi
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 467-476
Persistent link: https://www.econbiz.de/10011643544
Saved in:
10
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
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