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type_genre:"Article in journal"
~source:"econis"
~subject:"Relationship marketing"
~subject:"United States"
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Search: subject_exact:"Magazine publishing"
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Relationship marketing
United States
Magazine publishing
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JMM : the international journal on media management
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ECONIS (ZBW)
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1
Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Tarkiainen, Anassi
;
Ellonen, Hanna-Kaisa
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011498043
Saved in:
2
The influence of the congruence between brand and consumer personality on the loyalty to print and online issues of magazine brands
Nienstedt, Hans-Werner
;
Hubert, Frank
;
Seelmann, Carolin
- In:
JMM : the international journal on media management
14
(
2012
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10009549276
Saved in:
3
How entrepreneurship evolves : the founders of new magazines in America, 1741-1860
Haveman, Heather A.
;
Habinek, Jacob
;
Goodman, Leo A.
- In:
Administrative science quarterly : ASQ ; dedicated to …
57
(
2012
)
4
,
pp. 585-624
Persistent link: https://www.econbiz.de/10009692010
Saved in:
4
Marketing to the American entrepreneur : insights and trends from mass-market print magazine advertising
Abrahams, Alan S.
;
Coupey, Eloise
;
Rajivadekar, Anuja
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 65-94
Persistent link: https://www.econbiz.de/10009660959
Saved in:
5
Vogue in Britain : authenticity and the creation of competitive advantage in the UK magazine industry
Cox, Howard
;
Mowatt, Simon
- In:
Business history
54
(
2012
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10009518321
Saved in:
6
Internal and external influences on adoption decisions in multi-unit firms : the moderating effect of experience
Simon, Daniel H.
;
Lieberman, Marvin B.
- In:
Strategic organization
8
(
2010
)
2
,
pp. 132-154
Persistent link: https://www.econbiz.de/10003979370
Saved in:
7
The effect of magazine Web site usage on print magazine loyalty
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
JMM : the international journal on media management
12
(
2010
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10008653937
Saved in:
8
Pricing digital content product lines : a model and application for the National Academies Press
Kannan, P. K.
;
Pope, Barbara Kline
;
Jain, Sanjay
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 620-636
Persistent link: https://www.econbiz.de/10003884910
Saved in:
9
The nonprofit business model : empirical evidence from the magazine industry
Maguire, Miles
- In:
The journal of media economics
22
(
2009
)
3
,
pp. 119-133
Persistent link: https://www.econbiz.de/10003902456
Saved in:
10
Business process digitization, strategy, and the impact of firm age and size : the case of the magazine publishing industry
BarNir, Anat
;
Gallaugher, John M.
;
Auger, Pat
- In:
Journal of business venturing
18
(
2003
)
6
,
pp. 789-814
Persistent link: https://www.econbiz.de/10001795018
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