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type_genre:"Article in journal"
~subject:"Markenimage"
~type_genre:"Aufsatzsammlung"
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Markenimage
Mode
1,566
Fashion
1,547
Consumer behaviour
807
Konsumentenverhalten
807
Bekleidungsindustrie
589
Clothing industry
588
Textilhandel
424
Textile distribution
420
Brand management
296
Markenführung
296
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231
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231
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157
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157
Brand image
149
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148
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148
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130
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126
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122
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122
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117
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fashion
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Ko, Eunju
4
Lee, Yuri
4
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3
Kim, HaeJung
3
Ranfagni, Silvia
3
Aiello, Gaetano
2
Bang, Nguyen
2
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2
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2
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2
Haryanto, Handrix Chris
2
Im, Hyunjoo
2
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2
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2
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2
Mayasari, Iin
2
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1
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1
Al-Mutawa, Fajer Saleh
1
Alexander, Bethan
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1
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Journal of fashion marketing and management
21
Journal of business research : JBR
13
Journal of global fashion marketing : JGfM
9
Journal of retailing and consumer services
9
Cogent business & management
5
The journal of brand management : an international journal
5
International journal of business and globalisation : IJBG
4
Psychology & marketing
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Journal of Islamic marketing
3
Gadjah Mada international journal of business
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The IUP journal of marketing management : IJMM
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
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Asian Academy of Management journal : AAMJ
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Athens journal of business & economics : AJBE
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Australasian marketing journal
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Competitiveness review : CR
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Corporate governance : international journal of business in society
1
Economics & finance notes
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European journal of marketing : EJM
1
European research on management and business economics
1
Future Business Journal
1
Global business review
1
International business and economics research journal
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International journal of applied management science : IJAMS
1
International journal of business and economics
1
International journal of business excellence
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International journal of economics and finance
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ECONIS (ZBW)
149
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61
How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
62
Branded there, made here? : how country equity influences fashion product consumers in China
Shen, Dong
;
Liu, Feng
;
Richards, Joseph
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 291-308
Persistent link: https://www.econbiz.de/10012627129
Saved in:
63
The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
Hewage, Ganga S. Urumutta
;
Klucarova, Sona
;
Boman, Laura
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 343-358
Persistent link: https://www.econbiz.de/10012627133
Saved in:
64
The impact of inclusive fashion advertising with plus-size models on female consumers : the mediating role of brand warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
65
Consumer brand curation on social shopping sites
Weeks, Jessica Babin
;
Smith, Keith Marion
;
Hulland, John
- In:
Journal of business research : JBR
133
(
2021
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012590302
Saved in:
66
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
67
Country of origin effect on purchase intention towards Italian luxury fashion : mediating role of brand perception and social status
Kumar, Sandeep
;
Gautam, Amit
- In:
Metamorphosis : a journal of management research
20
(
2021
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10013384381
Saved in:
68
Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
69
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
70
Exploring materialistic bandwagon behaviour in online fashion consumption : a survey of Chinese luxury consumers
Mainolfi, Giada
- In:
Journal of business research : JBR
120
(
2020
),
pp. 286-293
Persistent link: https://www.econbiz.de/10012417130
Saved in:
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