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type_genre:"Aufsatz im Buch"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of economic research"
~subject:"Brand"
~subject:"Heuristics"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Handelsmarke"
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Brand
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Handelsmarke
9
Store brand
9
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7
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7
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Ali, Saifil
1
Burt, Steven
1
Collins, Alan M.
1
Cronin, James Martin
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George, Richard J.
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Gogoi, Bidyut Jyoti
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1
Raja, M.
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European journal of marketing : EJM
International journal of economic research
Journal of retailing and consumer services
32
International journal of retail & distribution management
12
Journal of retailing
9
The international review of retail, distribution and consumer research
9
European journal of operational research : EJOR
8
Journal of business research : JBR
7
International journal of production economics
6
The journal of product & brand management
6
Transportation research / E : an international journal
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Review of industrial organization : RIO
5
The journal of brand management : an international journal
4
The journal of consumer marketing
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied economics
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European review of agricultural economics : ERAE
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : MM
3
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Australasian marketing journal
2
Business history
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
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International journal of business and globalisation : IJBG
2
International journal of business excellence
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International journal of electronic marketing and retailing : IJEMR
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International journal of production research
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International journal of retail and distribution management
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Journal of agricultural & food industrial organization
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ECONIS (ZBW)
7
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1
Factors influencing purchase intention of private label brand
Gogoi, Bidyut Jyoti
- In:
International journal of economic research
15
(
2018
)
2
,
pp. 445-456
Persistent link: https://www.econbiz.de/10011992706
Saved in:
2
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
3
The retail kaleidoscope of private labels with special reference to food products in Chennai
Raja, M.
;
Ali, Saifil
- In:
International journal of economic research
14
(
2017
)
1
,
pp. 107-112
Persistent link: https://www.econbiz.de/10011709295
Saved in:
4
From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.
;
Cronin, James Martin
;
Burt, Steven
; …
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
Saved in:
5
The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
6
Reasons for variation in SCR for private label brands
Dawes, John
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1804-1824
Persistent link: https://www.econbiz.de/10010205981
Saved in:
7
Alternative panel models to evaluate the store brand market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
Saved in:
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