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type_genre:"Aufsatz im Buch"
~language:"eng"
~subject:"Brand management"
~subject:"Emotion"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbemedium"
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Brand management
Emotion
Advertising media
154
Werbeträger
154
Advertising effects
60
Werbewirkung
60
Advertising
44
Werbung
44
USA
32
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32
Consumer behaviour
27
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27
Advertising planning
26
Werbeplanung
26
Internet marketing
22
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22
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20
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20
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18
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Psychology of advertising
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media planning
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Balachander, Subramanian
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Chevalier, Corinne
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Gebhardt, Christopher
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Huang, Hazel H.
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Kim, Alex Jiyoung
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Kinsky, Emily S.
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Kouki-Block, Monia
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Lichtlé, Marie-Christine
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Marty, Linda
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Martí-Parreño, José
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Mitchell, Vincent-Wayne
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Rappaport, Stephen D.
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Rosenaum-Elliott, Richard
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Ruiz Mafe, Carla
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Journal of media business studies
2
Bridging the gap between advertising academia and practice
1
Engaging consumers through branded entertainment and convergent media
1
Integrated marketing communication
1
Journal of advertising research
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Psychology & marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
9
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1
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
2
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
3
Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne
;
Lichtlé, Marie-Christine
- In:
Bridging the gap between advertising academia and practice
,
(pp. 133-150)
.
2017
Persistent link: https://www.econbiz.de/10011540335
Saved in:
4
Branded Entertainment : past, present, and future
Martí-Parreño, José
;
Ruiz Mafe, Carla
;
Scribner, Lisa L.
- In:
Engaging consumers through branded entertainment and …
,
(pp. 1-21)
.
2015
Persistent link: https://www.econbiz.de/10011389080
Saved in:
5
The role of media brands in media planning
Sommer, Christoph
;
Marty, Linda
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
Saved in:
6
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
7
"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Kinsky, Emily S.
;
Bichard, Shannon
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009240252
Saved in:
8
Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
Saved in:
9
Celebrity branding : perils and payoffs
Gebhardt, Christopher
-
2007
Persistent link: https://www.econbiz.de/10003549077
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