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type_genre:"Aufsatz im Buch"
~source:"econis"
~subject:"Einzelhandelspreis"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Bibliography included"
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Search: subject_exact:"Handelsmarke"
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Einzelhandelspreis
Marketingmanagement
Theorie
Handelsmarke
151
Store brand
150
Brand management
66
Markenführung
66
Markenartikel
50
Brand
49
Deutschland
43
Germany
43
Theory
42
Consumer behaviour
36
Konsumentenverhalten
36
Einzelhandel
31
Retail trade
31
Food retailing
25
Lebensmitteleinzelhandel
25
Brand image
16
Markenimage
16
Lieferantenmanagement
15
Supplier relationship management
15
Handelsmarketing
12
Retail marketing
12
Food trade
11
Lebensmittelhandel
11
Marketing management
11
Preismanagement
10
Pricing strategy
10
Wettbewerb
10
Competition
9
Bewertung
8
Distribution channel
8
Evaluation
8
Vertriebsweg
8
Beziehungsmarketing
7
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7
Private label
6
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6
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5
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50
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6
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Aufsatz im Buch
Bibliography included
Article in journal
169
Aufsatz in Zeitschrift
169
Book section
50
Graue Literatur
40
Non-commercial literature
40
Hochschulschrift
34
Arbeitspapier
30
Thesis
30
Working Paper
30
Collection of articles of several authors
9
Sammelwerk
9
Aufsatzsammlung
7
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6
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2
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1
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German
36
English
19
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1
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Ahlert, Dieter
4
Olbrich, Rainer
4
Bruhn, Manfred
2
Burmann, Christoph
2
Gutjahr, Gert
2
Sattler, Henrik
2
Strebinger, Andreas
2
Barsky, Robert B.
1
Battenfeld, Dirk
1
Bauer, Andreas W.
1
Bergen, Mark
1
Braun, Daniela
1
Buhr, Carl-Christian
1
Burkhardt, Achim
1
Cadeaux, Jack
1
Carpenter, Gregory S.
1
Choi, Seung-chan
1
Cotterill, Ronald W.
1
Desiraju, Ramarao
1
Dumke, Stephan
1
Dutta, Shantanu
1
Fonferek, Katharina-Maria
1
Frahm, Lars-Gunnar
1
Fudurić, Morana
1
Funck, Dirk
1
Gendel-Guterman, Hanna
1
Genel, Zeynep
1
Girard, Tulay
1
Gräfe, Gernot
1
Hanf, Jon
1
Horvat, Sandra
1
Jain, Subhash C.
1
Kartte, Dunja
1
Kaswengi, Joseph
1
Kotschedoff, Marco
1
Kranz, Marcel
1
Krebs, Alexander
1
Köster, Lars
1
Lauer, Alexander
1
Levy, Daniel C.
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Universität Duisburg <1980-2002>
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
4
Improving marketing strategies for private label products
4
Neue Ansätze in Markenforschung und Markenführung
4
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
3
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Berichte aus der Betriebswirtschaft
1
Business reengineering : effizientes Neugestalten von Geschäftsprozessen
1
Competitiveness and the value of intangible assets : [proceedings of the Conference on 'Intangible Assets and the Competitiveness of the European Economy', held in Louvain-la-Neuve on 29-30 April 1999]
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Duisburger betriebswirtschaftliche Schriften
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Economic and legal issues in intellectual property
1
Economies et sociétés ; 49,3
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
Europäische Hochschulschriften / 5
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Geo-economic perspectives in the global environment
1
Handelsforschung
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Immaterielle Vermögenswerte : Handbuch der intangible Assets
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
1
Marketing in kleinen und mittleren Unternehmen
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
1
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
1
Michael Porter ; Vol. 2
1
Oikos : Studien zur Ökonomie
1
Operations research proceedings 1999 : selected papers of the Symposium on Operations Research (SOR '99), Magdeburg, September 1 - 3, 1999
1
Perspektiven der Kommunikationspolitik
1
Perspektiven der europäischen Agrar- und Ernährungswirtschaft nach der Osterweiterung der Europäischen Union : 42. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 02. Oktober 2002
1
Scanner data and price indexes
1
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
1
Virtuelle Organisation und Neue Medien 2006 : Workshop GeNeMe 2006 Gemeinschaften in Neuen Medien ; TU Dresden, 28./29.09.2006
1
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ECONIS (ZBW)
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1
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
2
Growth of store brands in uncertain markets
Padhi, Ipsita
;
Mishra, Bidhu Bhusan
- In:
Geo-economic perspectives in the global environment
,
(pp. 145-156)
.
2022
Persistent link: https://www.econbiz.de/10014235129
Saved in:
3
Building powerful private label brands in creating effective communication processes : Turkish Ironman as case Sstudy in scope of linear communication approach
Genel, Zeynep
- In:
Improving marketing strategies for private label products
,
(pp. 39-60)
.
2020
Persistent link: https://www.econbiz.de/10012125516
Saved in:
4
Comparing private label brand equity dimensions of the same store : their relationships, similarities, and differences
Pinar, Musa
;
Girard, Tulay
- In:
Improving marketing strategies for private label products
,
(pp. 61-82)
.
2020
Persistent link: https://www.econbiz.de/10012125518
Saved in:
5
Handling private label customer complaints to improve customer satisfaction : qualitative evidence from Turkish retailers
Okan, Elif Yolbulan
;
Salman, Gulberk Gultekin
- In:
Improving marketing strategies for private label products
,
(pp. 135-156)
.
2020
Persistent link: https://www.econbiz.de/10012125528
Saved in:
6
The effects of private label brand strategies on consumer perception
Tandon, Nidhi
;
Verma, Jayender
- In:
Improving marketing strategies for private label products
,
(pp. 187-205)
.
2020
Persistent link: https://www.econbiz.de/10012125554
Saved in:
7
An empirical investigation of store brands and their role to mitigate brand manufacturer price increases
Kotschedoff, Marco
- In:
Essays in empirical industrial organization: …
,
(pp. 69-107)
.
2019
Persistent link: https://www.econbiz.de/10012056012
Saved in:
8
Status consumption: both an antecedent and a moderator of private label brand proneness
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-10)
.
2018
Persistent link: https://www.econbiz.de/10013276090
Saved in:
9
Private label sourcing negotiation: premium PL from dual brander
Choi, Seung-chan
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 135-142)
.
2018
Persistent link: https://www.econbiz.de/10013277497
Saved in:
10
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
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