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type_genre:"Aufsatz im Buch"
~subject:"Einzelhandelspreis"
~subject:"Evaluation"
~subject:"Vertriebsweg"
~subject:"Wettbewerb"
~type_genre:"Bibliography included"
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Search: subject_exact:"Handelsmarke"
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Einzelhandelspreis
Evaluation
Vertriebsweg
Wettbewerb
Handelsmarke
151
Store brand
150
Brand management
66
Markenführung
66
Markenartikel
50
Brand
49
Deutschland
43
Germany
43
Theorie
42
Theory
42
Consumer behaviour
36
Konsumentenverhalten
36
Einzelhandel
31
Retail trade
31
Food retailing
25
Lebensmitteleinzelhandel
25
Brand image
16
Markenimage
16
Lieferantenmanagement
15
Supplier relationship management
15
Handelsmarketing
12
Retail marketing
12
Food trade
11
Lebensmittelhandel
11
Marketing management
11
Marketingmanagement
11
Preismanagement
10
Pricing strategy
10
Competition
9
Bewertung
8
Distribution channel
8
Beziehungsmarketing
7
Relationship marketing
7
Private label
6
Retail price
6
Consumer goods industry
5
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Article
25
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2
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Aufsatz im Buch
Bibliography included
Article in journal
110
Aufsatz in Zeitschrift
110
Book section
25
Graue Literatur
15
Non-commercial literature
15
Hochschulschrift
13
Thesis
11
Arbeitspapier
9
Working Paper
9
Collection of articles of several authors
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7
Aufsatzsammlung
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4
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4
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2
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English
14
German
13
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Olbrich, Rainer
3
Buhr, Carl-Christian
2
Kenning, Peter
2
Miskell, Peter
2
Ahlert, Dieter
1
Ahlert, Martin
1
Arce-Urriza, Marta
1
Barsky, Robert B.
1
Bergen, Mark
1
Berndt, Ralph
1
Brock, Christian
1
Bruhn, Manfred
1
Cebollada, Javier
1
Choi, Seung-chan
1
Dekimpe, Marnik G.
1
Desiraju, Ramarao
1
Dutta, Shantanu
1
Evans, Phil
1
Fonferek, Katharina-Maria
1
Frahm, Lars-Gunnar
1
Gielens, Katrijn
1
Grzeskowiak, Stephan
1
Karray, Salma
1
Kartte, Dunja
1
Kotschedoff, Marco
1
Kranz, Marcel
1
Köhler, Helmut
1
Lauer, Alexander
1
Levy, Daniel C.
1
Lim, Chae Un
1
Lingenfelder, Michael
1
Maretzki, Jürgen
1
Rotemberg, Julio
1
Sattler, Henrik
1
Schneider, Dirk
1
Schramm-Klein, Hanna
1
Seethamraju, Chandrakanth
1
Steinmann, Sascha
1
Yi, Ho Taek
1
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Published in...
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
2
Trademarks, brands, and competitiveness
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advancing insights on brand management
1
Competitiveness und Ethik : mit 12 Tabellen
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
Europäische Hochschulschriften / 5
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Immaterielle Vermögenswerte : Handbuch der intangible Assets
1
Impulse für die Markenforschung und Markenführung
1
Intangible assets : values, measures, and risks
1
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Operations research proceedings 1999 : selected papers of the Symposium on Operations Research (SOR '99), Magdeburg, September 1 - 3, 1999
1
Perspektiven der Kommunikationspolitik
1
Scanner data and price indexes
1
The SAGE handbook of international marketing
1
The intellectual property debate : perspectives from law, economics, and political economy
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
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ECONIS (ZBW)
27
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1
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
2
Competition between private labels and national brands in a multichannel retailer
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Advancing insights on brand management
,
(pp. 103-118)
.
2017
Persistent link: https://www.econbiz.de/10011855075
Saved in:
3
An empirical investigation of store brands and their role to mitigate brand manufacturer price increases
Kotschedoff, Marco
- In:
Essays in empirical industrial organization: …
,
(pp. 69-107)
.
2019
Persistent link: https://www.econbiz.de/10012056012
Saved in:
4
Private label sourcing negotiation: premium PL from dual brander
Choi, Seung-chan
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 135-142)
.
2018
Persistent link: https://www.econbiz.de/10013277497
Saved in:
5
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
6
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
Saved in:
7
Why do manufacturers engage in private labels production? : market strategy and channel relationship perspectives
Yi, Ho Taek
;
Lim, Chae Un
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 81-89)
.
2013
Persistent link: https://www.econbiz.de/10010191277
Saved in:
8
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
9
Global trends in gorcery retailing
Gielens, Katrijn
;
Dekimpe, Marnik G.
- In:
The SAGE handbook of international marketing
,
(pp. 413-428)
.
2009
Persistent link: https://www.econbiz.de/10003792166
Saved in:
10
The role of wholesale brands for buyer loyalty : a transaction cost perspective
Kenning, Peter
;
Brock, Christian
;
Grzeskowiak, Stephan
; …
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 209-226)
.
2008
Persistent link: https://www.econbiz.de/10003785222
Saved in:
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