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type_genre:"Aufsatz im Buch"
~subject:"Einzelhandelspreis"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Bibliography included"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Handelsmarke"
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Einzelhandelspreis
Marketingmanagement
Theorie
Handelsmarke
251
Store brand
231
Brand management
105
Markenführung
105
Deutschland
94
Germany
85
Markenartikel
78
Brand
75
Theory
67
Consumer behaviour
61
Konsumentenverhalten
61
Einzelhandel
44
Lebensmitteleinzelhandel
43
Retail trade
43
Food retailing
39
Markenpolitik
37
Markenimage
30
Brand image
28
Lieferantenmanagement
20
Supplier relationship management
20
Estimation
17
Schätzung
17
Beziehungsmarketing
16
Handelsmarketing
16
Marketing management
16
Relationship marketing
16
Retail marketing
16
Bewertung
15
Food trade
15
Lebensmittelhandel
15
Evaluation
13
Markenwert
13
Verbraucherverhalten
13
Wettbewerb
13
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12
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11
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1
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Article
50
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36
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Aufsatz im Buch
Bibliography included
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Article in journal
169
Aufsatz in Zeitschrift
169
Book section
50
Graue Literatur
40
Non-commercial literature
40
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33
Arbeitspapier
30
Thesis
30
Collection of articles of several authors
9
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9
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German
62
English
23
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2
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Ahlert, Dieter
4
Olbrich, Rainer
4
Bierwirth, Andreas
2
Braun, Daniela
2
Bruhn, Manfred
2
Burmann, Christoph
2
Gutjahr, Gert
2
Kotschedoff, Marco
2
Lauer, Alexander
2
Maretzki, Jürgen
2
Sattler, Henrik
2
Schäfer, Tina
2
Strebinger, Andreas
2
Weißgerber, Anja
2
Ahlström, Christian
1
Barsky, Robert B.
1
Battenfeld, Dirk
1
Bauer, Andreas W.
1
Baumgartner, Bernhard
1
Bergen, Mark
1
Buhr, Carl-Christian
1
Burkhardt, Achim
1
Cadeaux, Jack
1
Carpenter, Gregory S.
1
Cheridito, Yves
1
Choi, Seung-chan
1
Cotterill, Ronald W.
1
Dahlhoff, Denise
1
Desiraju, Ramarao
1
Dumke, Stephan
1
Dutta, Shantanu
1
Fonferek, Katharina-Maria
1
Frahm, Lars-Gunnar
1
Fudurić, Morana
1
Funck, Dirk
1
Gendel-Guterman, Hanna
1
Genel, Zeynep
1
Gesper, Tilo
1
Girard, Tulay
1
Gräfe, Gernot
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Universität Duisburg <1980-2002>
1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Gabler Edition Wissenschaft
4
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
4
Improving marketing strategies for private label products
4
Neue Ansätze in Markenforschung und Markenführung
4
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
3
Reihe: Marketing, Handel und Management
3
Europäische Hochschulschriften / 5
2
Schriften zu Marketing und Management
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Berichte aus der Betriebswirtschaft
1
Branding competence
1
Business reengineering : effizientes Neugestalten von Geschäftsprozessen
1
Competitiveness and the value of intangible assets : [proceedings of the Conference on 'Intangible Assets and the Competitiveness of the European Economy', held in Louvain-la-Neuve on 29-30 April 1999]
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Duisburger betriebswirtschaftliche Schriften
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Economic and legal issues in intellectual property
1
Economies et sociétés ; 49,3
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
1
Gabler-Edition Wissenschaft / Marktorientiertes Management
1
Gabler-Edition Wissenschaft / Schriften zur quantitativen Betriebswirtschaftslehre
1
Geo-economic perspectives in the global environment
1
Hamburger Schriften zur Marketingforschung
1
Handelsforschung
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Immaterielle Vermögenswerte : Handbuch der intangible Assets
1
Konsum und Verhalten
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
1
Marketing in kleinen und mittleren Unternehmen
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
1
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ECONIS (ZBW)
86
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1
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
2
Growth of store brands in uncertain markets
Padhi, Ipsita
;
Mishra, Bidhu Bhusan
- In:
Geo-economic perspectives in the global environment
,
(pp. 145-156)
.
2022
Persistent link: https://www.econbiz.de/10014235129
Saved in:
3
Building powerful private label brands in creating effective communication processes : Turkish Ironman as case Sstudy in scope of linear communication approach
Genel, Zeynep
- In:
Improving marketing strategies for private label products
,
(pp. 39-60)
.
2020
Persistent link: https://www.econbiz.de/10012125516
Saved in:
4
Comparing private label brand equity dimensions of the same store : their relationships, similarities, and differences
Pinar, Musa
;
Girard, Tulay
- In:
Improving marketing strategies for private label products
,
(pp. 61-82)
.
2020
Persistent link: https://www.econbiz.de/10012125518
Saved in:
5
Handling private label customer complaints to improve customer satisfaction : qualitative evidence from Turkish retailers
Okan, Elif Yolbulan
;
Salman, Gulberk Gultekin
- In:
Improving marketing strategies for private label products
,
(pp. 135-156)
.
2020
Persistent link: https://www.econbiz.de/10012125528
Saved in:
6
The effects of private label brand strategies on consumer perception
Tandon, Nidhi
;
Verma, Jayender
- In:
Improving marketing strategies for private label products
,
(pp. 187-205)
.
2020
Persistent link: https://www.econbiz.de/10012125554
Saved in:
7
An empirical investigation of store brands and their role to mitigate brand manufacturer price increases
Kotschedoff, Marco
- In:
Essays in empirical industrial organization: …
,
(pp. 69-107)
.
2019
Persistent link: https://www.econbiz.de/10012056012
Saved in:
8
Essays in empirical industrial organization: applications of structural models in the retailing industry
Kotschedoff, Marco
-
2019
Persistent link: https://www.econbiz.de/10012033540
Saved in:
9
Status consumption: both an antecedent and a moderator of private label brand proneness
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-10)
.
2018
Persistent link: https://www.econbiz.de/10013276090
Saved in:
10
Private label sourcing negotiation: premium PL from dual brander
Choi, Seung-chan
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 135-142)
.
2018
Persistent link: https://www.econbiz.de/10013277497
Saved in:
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