//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Aufsatzsammlung"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of retailing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
65
Marketingmanagement
65
Consumer behaviour
25
Konsumentenverhalten
25
Einzelhandel
18
Retail trade
18
Beziehungsmarketing
15
Relationship marketing
15
Corporate Social Responsibility
11
Corporate social responsibility
11
Brand management
10
Markenführung
10
Cause-Related Marketing
8
Cause-related marketing
8
Distribution channel
7
Firm performance
7
Marketing
7
Unternehmenserfolg
7
Vertriebsweg
7
Brand
6
Brand image
6
Business ethics
6
Markenartikel
6
Markenimage
6
Unternehmensethik
6
Advertising
5
Ethics
5
Ethik
5
Theorie
5
Theory
5
USA
5
United States
5
Werbung
5
Economic ethics
4
Einzelhandelspreis
4
Handelsmarke
4
Internet marketing
4
Online-Marketing
4
Retail price
4
Stakeholder
4
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
63
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatzsammlung
Article in journal
Aufsatz in Zeitschrift
65
Collection of articles of several authors
2
Sammelwerk
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
65
Author
All
Liu, Gordon
3
Balmer, John M. T.
2
Fam, Kim Shyan
2
Johnson, Jean L.
2
Ko, Wai Wai
2
Martin, Kelly D.
2
Saini, Amit
2
Vitell, Scott J.
2
Acikdilli, Gaye
1
Ailawadi, Kusum L.
1
Amazeen, Michelle
1
Anderl, Eva
1
Anker, Thomas Boysen
1
Bachtel, Robert C.
1
Baker, Julie
1
Barone, Michael J.
1
Bauner, Christoph
1
Baxendale, Shane
1
Bearden, William O.
1
Beauchamp, J. P.
1
Binder, Christian
1
Blair, Edward A.
1
Bodapati, Anand V.
1
Bolton, Ruth N.
1
Borland, Helen
1
Bove, Liliana L.
1
Bradford, Kevin D.
1
Brandon, Renee
1
Breugelmans, Els
1
Brik, Anis Ben
1
Bush, Victoria
1
Cai, Gangshu
1
Campo, Katia
1
Cao, Lanlan
1
Cao, Wenbin
1
Carlson, Jay P.
1
Chandukala, Sandeep R.
1
Chang, Chun-Tuan
1
Chen, Yang
1
Chen, Ying-Ju
1
more ...
less ...
Published in...
All
Journal of business ethics : JOBE
Journal of retailing
Journal of business research : JBR
322
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
81
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Business horizons
45
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Harvard business review : HBR
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of business-to-business marketing
30
Marketing theory
30
European research studies
29
more ...
less ...
Source
All
ECONIS (ZBW)
65
Showing
1
-
10
of
65
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
4
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
5
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
6
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
7
All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
Saved in:
8
Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
;
Melis, Kristina
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
Saved in:
9
CSR and customer value co-creation behavior : the moderation mechanisms of servant leadership and relationship marketing orientation
Luu Trong Tuan
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 379-398
Persistent link: https://www.econbiz.de/10011998563
Saved in:
10
The ethics of gamification in a marketing context
Thorpe, Andrea Stevenson
;
Roper, Stephen
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->