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type_genre:"Bibliography included"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Rules of origin"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Search: subject_exact:"Herkunftsbezeichnung"
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Brand image
Rules of origin
Designation of origin
44
Herkunftsbezeichnung
44
Markenimage
29
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
15
Markenführung
15
Destination management
10
Destinationsmanagement
10
Tourism marketing
10
Tourismusmarketing
10
Ursprungsregeln
10
Brand
8
Markenartikel
8
Tourism
6
Tourismus
6
China
5
Country image
5
Country of origin
5
Country-of-origin
5
Holiday behaviour
5
Tourism destination
5
Tourismusregion
5
Urlaubsverhalten
5
Consumer ethnocentrism
4
Destination image
4
National culture
4
Nationalkultur
4
Place marketing
4
Standortmarketing
4
Brand equity
3
Corporate reputation
3
Customer satisfaction
3
Emerging economies
3
Firmenimage
3
Impact assessment
3
International marketing
3
Internationales Marketing
3
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Undetermined
24
Type of publication
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Article
31
Type of publication (narrower categories)
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Bibliography included
Aufsatz in Zeitschrift
Fallstudie
Article in journal
31
Language
All
English
31
Author
All
Diamantopoulos, Adamantios
5
Ageeva, Elena
2
Arslanagic-Kalajdzic, Maja
2
Bartikowski, Boris
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Mandler, Timo
2
Melewar, T. C.
2
Samiee, Saeed
2
Akarsu, Tugra Nazlil
1
Avraham, Eli
1
Balabanis, George
1
Bartsch, Fabian
1
Bloemer, Johanna M.
1
Borini, Felipe Mendes
1
Bourdin, David
1
Brijs, Kris
1
Carneiro, Jorge Manoel Teixeira
1
Cowan, Kirsten
1
Davies, Gary
1
Davvetas, Vasileios
1
Davydova, Olga
1
Dennis, Charles
1
Dey, Bidit Lal
1
El Banna, Alia
1
Elliot, Statia
1
Eng, Teck Yong
1
Faria, Flávio Silva
1
Fastoso, Fernando
1
Floriani, Dinorá Eliete
1
Gierl, Heribert
1
Gorp, Désirée M. van
1
Gupta, Shashwat
1
Gupta, Suraksha
1
Guzman, Francisco
1
Halkias, Georgios
1
Hamzaoui-Essoussi, Leila
1
He, Jianxu
1
He, Xinming
1
Hinson, Robert
1
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Journal of business research : JBR
International marketing review
32
Journal of travel and tourism marketing
32
Tourism management : research, policies, practice
32
Journal of international consumer marketing
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Asia Pacific journal of marketing and logistics
22
Journal of global marketing
22
Journal of retailing and consumer services
17
Tourism analysis : an interdisciplinary tourism & hospitality journal
17
Tourism management perspectives : TMP
17
Journal of international marketing
15
The journal of product & brand management
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
International business review : the official journal of the European International Business Academy
11
Journal of vacation marketing
10
Marketing intelligence & planning
10
The journal of brand management : an international journal
10
The journal of consumer marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of vacation marketing : an international journal
9
Journal of destination marketing & management
8
Journal of hospitality and tourism insights
7
Journal of promotion management : JPM
7
Australasian marketing journal
6
Journal of fashion marketing and management
6
Journal of hospitality marketing & management
6
Tourism and hospitality research : THR
6
Tourism review
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
International journal of consumer studies
5
International journal of emerging markets
5
International journal of leisure and tourism marketing : IJLTM
5
International journal of wine business research : IJWBR
5
Journal of Islamic marketing
5
Journal of euromarketing
5
The service industries journal
5
European journal of marketing : EJM
4
European research studies
4
Journal for global business advancement : JGBA
4
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ECONIS (ZBW)
31
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1
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10
of
31
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articles prioritized
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date (oldest first)
1
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
2
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
3
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
4
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
5
Millennial Chinese consumers' perceived destination brand value
Luo, Jun
;
Dey, Bidit Lal
;
Yalkin, Cagri
;
Sivarajah, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 655-665
Persistent link: https://www.econbiz.de/10012257666
Saved in:
6
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
7
Exploring the dialogic communication potential of selected African destinations' place websites
Hinson, Robert
;
Osabutey, Ellis L. C.
;
Kosiba, John …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 690-698
Persistent link: https://www.econbiz.de/10012257671
Saved in:
8
Nation branding and marketing strategies for combatting tourism crises and stereotypes toward destinations
Avraham, Eli
- In:
Journal of business research : JBR
116
(
2020
),
pp. 711-720
Persistent link: https://www.econbiz.de/10012257673
Saved in:
9
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
10
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
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