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type_genre:"Bibliography included"
~subject:"Brand image"
~subject:"Rules of origin"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Search: subject_exact:"Herkunftsbezeichnung"
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Brand image
Rules of origin
Herkunftsbezeichnung
1,792
Designation of origin
1,791
Consumer behaviour
839
Konsumentenverhalten
838
Markenimage
747
Tourism marketing
327
Tourismusmarketing
327
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319
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319
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310
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310
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222
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Diamantopoulos, Adamantios
14
Giraldi, Janaina de Moura Engracia
7
Papadopoulos, Nicolas G.
7
Aichner, Thomas
6
Balabanis, George
6
Chen, Chun-Chu
6
Magnusson, Peter
6
Pike, Steven
6
Stylidis, Dimitrios
6
Westjohn, Stanford A.
6
Cai, Liping A.
5
De Nisco, Alessandro
5
Grudecka, Anna
5
Hayakawa, Kazunobu
5
Josiassen, Alexander
5
Phau, Ian
5
Samiee, Saeed
5
Zdravkovic, Srdan
5
Coletti, Paolo
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Lee, Sangwon
4
Lehto, Xinran Y.
4
Li, Mimi
4
Lopez, Carmen
4
Melewar, T. C.
4
Merunka, Dwight
4
Tasci, Asli DA
4
Wilken, Robert
4
Alvarez, Maria D.
3
Assaf, A. Georges
3
Basfirinci, Cigdem
3
Breiter Terry, Deborah
3
Campo, Sara
3
Cheah, Isaac
3
Checchinato, Francesca
3
De Melo, Jaime
3
El Banna, Alia
3
Elliot, Statia
3
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International marketing review
32
Journal of travel and tourism marketing
32
Tourism management : research, policies, practice
32
Journal of business research : JBR
31
Journal of international consumer marketing
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Asia Pacific journal of marketing and logistics
22
Journal of global marketing
22
Journal of retailing and consumer services
17
Tourism analysis : an interdisciplinary tourism & hospitality journal
17
Tourism management perspectives : TMP
17
Journal of international marketing
15
The journal of product & brand management
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
International business review : the official journal of the European International Business Academy
11
Journal of vacation marketing
10
Marketing intelligence & planning
10
The journal of brand management : an international journal
10
The journal of consumer marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of vacation marketing : an international journal
9
Journal of destination marketing & management
8
Journal of hospitality and tourism insights
7
Journal of promotion management : JPM
7
Australasian marketing journal
6
Journal of fashion marketing and management
6
Journal of hospitality marketing & management
6
Tourism and hospitality research : THR
6
Tourism review
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
International journal of consumer studies
5
International journal of emerging markets
5
International journal of leisure and tourism marketing : IJLTM
5
International journal of wine business research : IJWBR
5
Journal of Islamic marketing
5
Journal of euromarketing
5
The service industries journal
5
European journal of marketing : EJM
4
European research studies
4
Journal for global business advancement : JGBA
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ECONIS (ZBW)
841
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831
Prevalence of country of origin associations on the supermarket shelf
Insch, Andrea
;
Florek, Magdalena
- In:
International journal of retail & distribution management
37
(
2009
)
5
,
pp. 453-471
Persistent link: https://www.econbiz.de/10009521991
Saved in:
832
The role of country of manufacture in consumers' attributions of blame in an ambiguous product-harm crisis
Laufer, Daniel
;
Gillespie, Kate
;
Silvera, David H.
- In:
Journal of international consumer marketing
21
(
2009
)
3
,
pp. 189-201
Persistent link: https://www.econbiz.de/10003890813
Saved in:
833
Il made in Italy come immaginario collettivo : un modello degli investimenti in stereotipi
Bellanca, Nicolò
;
Canitano, Giovanni
- In:
Economia e politica industriale
35
(
2008
)
3
,
pp. 155-179
Persistent link: https://www.econbiz.de/10003809707
Saved in:
834
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
835
Further considerations on the relevance of country-of-origin research : comment
Usunier, Jean-Claude
;
Cestre, Ghislaine
- In:
European management review : the journal of the …
5
(
2008
)
4
,
pp. 271-274
Persistent link: https://www.econbiz.de/10003804458
Saved in:
836
Home country image, country brand equity and consumers' product preferences: an empirical study
Zeugner-Roth, Katharina Petra
;
Diamantopoulos, Adamantios
; …
- In:
Management international review : mir ; journal of …
48
(
2008
)
5
,
pp. 577-602
Persistent link: https://www.econbiz.de/10003782277
Saved in:
837
Country image and consumer-based brand equity : relationships and implications for international marketing
Pappu, Ravi
;
Quester, Pascale G.
;
Cooksey, Ray W.
- In:
Journal of international business studies : JIBS ; an …
38
(
2007
)
5
,
pp. 726-745
Persistent link: https://www.econbiz.de/10003531144
Saved in:
838
Assessing country-of-origin effects : the impact of an international event
Cho, Yoon C.
;
Ha, Joseph
- In:
The journal of applied business research
21
(
2005
)
3
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003101937
Saved in:
839
Der Einfluss der Produktvertrautheit auf den Country-of-Origin-Effekt
Scholzen, Jan N.
;
Schmidt, Ralf
- In:
Die Unternehmung : Swiss journal of business research …
57
(
2003
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10001751554
Saved in:
840
Direct and indirect use of country of origin cues for hybrid and non-hybrid products
Yun, TaiWoong
;
Lee, Wei-Na
;
Sego, Trina
- In:
New directions in international advertising research
,
(pp. 195-214)
.
2002
Persistent link: https://www.econbiz.de/10001785331
Saved in:
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