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type_genre:"Case study"
type_genre:"Fallstudie"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"India"
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Marketingmanagement
India
34,330
Indien
34,276
Economic growth
1,768
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1,766
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1,450
Consumer behaviour
1,423
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965
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928
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Aufsatz in Zeitschrift
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160
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Adhikari, Atanu
5
Jain, Amit
5
Malik, Garima
5
Singh, Ramendra
4
Akansha Singh
3
Kureshi, Sonal
3
Pathak, Govind Swaroop
3
Sarkar, Dev Narayan
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Thomas, Sujo
3
Banerjee, Saikat
2
Basu, Avirupa
2
Bidyarthi, H. M. Jha
2
Chawla, Deepak
2
Dash, Sampada Kumar
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Diwan, Saloni Pawan
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Gupta, Harshita
2
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2
Kumar, Prashant
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Modi, Pratik
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Rashmi
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Sahi, Gurjeet Kaur
2
Saumya Singh
2
Seli, Nitasha
2
Abhishek
1
Aggarwal, Arteee
1
Agrawal, K. M.
1
Agrawal, Rajat
1
Agrawal, Shiv Ratan
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Ahmed, Gouher
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Ahmed, Shazeed
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Alam, Ansari Sarwar
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1
Ang, Rodolfo P.
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Angadi, Sangappa
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1
Arshiya Fathima
1
Arun, Thankom
1
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1
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Journal of strategic marketing
7
Case studies on MNCs in India
6
The IUP journal of marketing management : IJMM
5
Asia Pacific journal of marketing and logistics
4
Global journal of business management : GJBM
4
International journal of Indian culture and business management : IJICBM
4
International journal of economic issues : IJEI
4
Journal of global marketing
4
Global business review
3
Marketing intelligence & planning
3
The journal of business & industrial marketing
3
Vision : the journal of business perspective
3
Economics & finance notes
2
International journal of Indian culture and business management
2
International journal of business and emerging markets : IJBEM
2
International journal of business competition and growth : IJBCG
2
International journal of economics and business research : IJEBR
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Journal of retailing and consumer services
2
MNCs in India : issues and challenges
2
Marketing theory
2
Organizations and markets in emerging economies
2
Paradigm : the journal of Institute of Management Technology
2
South Asian journal of management : SAJM
2
Strategic marketing cases in emerging markets
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
Advances in nonprofit marketing : a research annual
1
Asia-Pacific journal of business administration
1
Asian journal of management cases
1
Business analytics and cyber security management in organizations
1
Cases on branding strategies and product development : successes and pitfalls
1
Decision
1
Decision : official journal of Indian Institute of Management Calcutta
1
European journal of marketing : EJM
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Focus : journal of international business
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Health marketing quarterly
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ECONIS (ZBW)
180
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81
Spousal role and family vacation decision making in India
Ashraf, Maria
;
Khan, Kaleem Mohammad
- In:
International journal of business and systems research
10
(
2016
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10011671073
Saved in:
82
Mediating role of organizational learning on the relationship between market orientation and innovativness
Raj, Rahul
;
Srivastava, Kailash B. L.
- In:
The learning organization : TLO ; the international …
23
(
2016
)
5
,
pp. 370-384
Persistent link: https://www.econbiz.de/10011621209
Saved in:
83
Adoption of sensor based communication for mobile marketing in India
Abhishek
;
Hemchand, Shravan
- In:
Journal of Indian business research
8
(
2016
)
1
,
pp. 65-76
Persistent link: https://www.econbiz.de/10011659848
Saved in:
84
Market trend analysis of Sildenafil brand performance in Indian market
Thangavel, N.
;
Shankar, K.
- In:
International journal of economic research
12
(
2015
)
2
,
pp. 525-529
Persistent link: https://www.econbiz.de/10011419864
Saved in:
85
Managing quantity, quality, and timing in Indian cane sugar production : ex post marketing permits or ex ante production contracts?
Patlolla, Sandhyarani
;
Goodhue, Rachael E.
;
Sexton, …
- In:
The World Bank economic review
29
(
2015
)
3
,
pp. 606-630
Persistent link: https://www.econbiz.de/10011380368
Saved in:
86
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
87
Marketing strategies of small-scale milk producers : a study in Azamgarh District, Uttar Pradesh
Mishra, Kaushlendra Vikram
- In:
The IUP journal of marketing management : IJMM
14
(
2015
)
2
,
pp. 63-75
Persistent link: https://www.econbiz.de/10011299464
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88
Marketing strategy formulation for the introduction of Eukula Strato German Wood Finishes in Northern Kerala, India
Shekhar, Suraj Kushe
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 68-77
Persistent link: https://www.econbiz.de/10011302446
Saved in:
89
Usage and recall of FMCG brands by rural consumers and relevant facts
Sekhar, Savanam Chandra
;
Padmaja, R.
- In:
Journal of economics and business research
21
(
2015
)
1
,
pp. 108-125
Persistent link: https://www.econbiz.de/10011313288
Saved in:
90
Customer personality and relationship satisfaction : empirical evidence from Indian banking sector
Mishra, Vishal
;
Vaithianathan, Sridhar
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10011326063
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