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type_genre:"Case study"
~isPartOf:"Journal of international marketing"
~language:"eng"
~subject:"Schwellenländer"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Globales Unternehmen"
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Schwellenländer
Multinationales Unternehmen
53
Transnational corporation
53
International marketing
18
Internationales Marketing
18
International market entry
15
Internationaler Markteintritt
15
Globalisierung
13
Globalization
13
Emerging economies
8
Ausländische Tochtergesellschaft
7
Foreign subsidiary
7
Welt
7
World
7
Auslandsinvestition
6
Beziehungsmarketing
6
Foreign investment
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
Strategic management
6
Strategisches Management
6
Brand image
5
Brand management
5
Consumer behaviour
5
Firm performance
5
Innovation
5
Knowledge management
5
Knowledge transfer
5
Konsumentenverhalten
5
Markenführung
5
Markenimage
5
Unternehmenserfolg
5
Wissensmanagement
5
Wissenstransfer
5
China
4
Cultural identity
4
Kulturelle Identität
4
New product development
4
Produktentwicklung
4
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Article
8
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Case study
Aufsatz in Zeitschrift
Konferenzbeitrag
Übersichtsarbeit
Article in journal
8
Language
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English
Author
All
Adekambi, Souleïmane A.
1
Alden, Dana
1
Bai, Xuan
1
Bıçakcıoğlu-Peynirci, Nilay
1
Chang, Jeanine
1
Cheng, Zhang
1
Guo, Xiaoling
1
Heinberg, Martin
1
Ingenbleek, Paul T. M.
1
Kaufmann, Lutz
1
Kelley, James B.
1
Kumar, V.
1
Lee, Julie A.
1
Li, Julie Juan
1
Morgan, Robert
1
Qu, Zhe
1
Rajan, Bharath
1
Riefler, Petra
1
Roesch, Jan-Frederik
1
Shah, Riddhi
1
Sharma, Amalesh
1
Song, Peijian
1
Soutar, Geoffrey N.
1
Trijp, Hans van
1
Zou, Shaoming
1
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Journal of international marketing
International business review : the official journal of the European International Business Academy
110
Journal of world business : JWB
81
Journal of business research : JBR
68
Journal of international management
63
International journal of emerging markets
58
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
41
Management international review : mir ; journal of international business
40
Thunderbird international business review
33
Harvard business review : HBR
19
Asian business & management
18
European journal of international management : EJIM
17
Multinational business review
17
Management international review : MIR ; journal of international business
16
International journal of technology management : IJTM
15
Journal of East-West business
15
The international journal of human resource management
13
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
12
Critical perspectives on international business
12
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
12
Asia Pacific journal of management
11
Global strategy journal : GSJ
11
International journal of business and emerging markets : IJBEM
11
European business review : EBR ; the official journal of the International Management Centres, Europe
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International marketing review
10
Journal of business ethics : JOBE
10
Research in international business and finance
10
Competitiveness review : an international business journal incorporating Journal of global competitiveness
9
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
9
Emerging markets review
8
Transnational corporations : investment and development
8
Asia Pacific business review
7
European management journal
7
Global business review
7
Journal of risk and financial management : JRFM
7
Review of international business and strategy
7
Technological forecasting & social change : an international journal
7
Vision : the journal of business perspective
7
European business review
6
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ECONIS (ZBW)
8
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8
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8
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date (oldest first)
1
Unbundling the effects of internationalization on firm performance in emerging economies : the moderating effects of strategic resource decisions
Bıçakcıoğlu-Peynirci, Nilay
;
Morgan, Robert
- In:
Journal of international marketing
30
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012872583
Saved in:
2
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
3
Integrating producers at the base of the pyramid with global markets : a market learning approach
Adekambi, Souleïmane A.
;
Ingenbleek, Paul T. M.
; …
- In:
Journal of international marketing
23
(
2015
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10011414945
Saved in:
4
The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness
Chang, Jeanine
;
Bai, Xuan
;
Li, Julie Juan
- In:
Journal of international marketing
23
(
2015
)
2
,
pp. 73-93
Persistent link: https://www.econbiz.de/10011292295
Saved in:
5
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
Saved in:
6
Establishing profitable customer loyalty for multinational companies in the emerging economies : a conceptual framework
Kumar, V.
;
Sharma, Amalesh
;
Shah, Riddhi
;
Rajan, Bharath
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009731372
Saved in:
7
Constraints to building and deploying marketing capabilities by emerging market firms in advanced markets
Kaufmann, Lutz
;
Roesch, Jan-Frederik
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 1-24
Persistent link: https://www.econbiz.de/10009688887
Saved in:
8
Competitive action in the diffusion of internet technology products in emerging markets : implications for global marketing managers
Cheng, Zhang
;
Song, Peijian
;
Qu, Zhe
- In:
Journal of international marketing
19
(
2011
)
4
,
pp. 40-60
Persistent link: https://www.econbiz.de/10009412154
Saved in:
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