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type_genre:"Case study"
~subject:"Beziehungsmarketing"
~subject:"Virales Marketing"
~type_genre:"Bibliography included"
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Search: subject_exact:"Internet-Marketing"
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Beziehungsmarketing
Virales Marketing
Online-Marketing
186
Internet marketing
176
Social Web
70
Social web
70
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33
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33
Marketingmanagement
24
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23
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21
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19
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17
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17
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13
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12
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12
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11
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11
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10
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10
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9
Mobile marketing
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177
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35
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33
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33
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22
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22
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18
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8
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6
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Ahlers, Michael
1
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Bernoff, Josh
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Buttle, Francis A.
1
Caspari, Markus
1
De Bruyn, Arnaud
1
Dubach Spiegler, Erica
1
Groeger, Lars
1
Hildebrand, Christian
1
Ivens, Björn Sven
1
Jayasekera, Ranadeva
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Jin, Seunga Venus
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Kaiser, Carolin
1
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Kasberg, Hanna Laura
1
Kim, Molan
1
Li, Charlene
1
Lilien, Gary L.
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Link, Jörg
1
Mertens, Artur
1
Michahelles, Florian
1
Mohr, Iris
1
Morsbach, Philipp
1
Nacar, Ramazan
1
Neises, Laura
1
Papadopoulos, Thanos
1
Quaddus, Mohammed
1
Rauschnabel, Philipp A.
1
Schleuning, Christian
1
Schmitz, Christian
1
Thompson, Scott A.
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Uray, Nimet
1
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1
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
3
Cultural and technological influences on global business
1
E-marketing ; Vol. 1
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbook of research on effective marketing in contemporary globalism
1
Intelligent information systems
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
International journal of technology marketing : IJTMkt
1
Internet economics
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Pervasive advertising
1
Redline / Wirtschaft
1
Strong brands, strong relationships
1
Word of mouth and social media
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ECONIS (ZBW)
20
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1
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
2
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
3
Customer-to-customer relationship management (CCRM) : how marketers can successfully engage consumers online
Kim, Molan
;
Thompson, Scott A.
- In:
Strong brands, strong relationships
,
(pp. 185-200)
.
2015
Persistent link: https://www.econbiz.de/10011313571
Saved in:
4
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
5
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
6
Culture and websites interaction : issues and perspectives
Nacar, Ramazan
;
Burnaz, Sebnem
;
Uray, Nimet
- In:
Cultural and technological influences on global business
,
(pp. 316-351)
.
2013
Persistent link: https://www.econbiz.de/10009757806
Saved in:
7
Social CRM in the airline industry : engaging the digital natives
Neises, Laura
-
2013
Persistent link: https://www.econbiz.de/10010255713
Saved in:
8
Viral marketing via social networking sites : perceptions of students in a university environment
Jayasekera, Ranadeva
;
Papadopoulos, Thanos
-
2012
Persistent link: https://www.econbiz.de/10009575365
Saved in:
9
Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
Saved in:
10
Social Branding bei Facebook : Markenaufbau, Kundenbindung & -gewinnung am Beispiel der Mang Medical One AG
Morsbach, Philipp
;
Kasberg, Hanna Laura
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 289-305)
.
2012
Persistent link: https://www.econbiz.de/10009553516
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