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type_genre:"Dissertation u.a. Prüfungsschriften"
~isPartOf:"Journal of marketing communications"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Textbook"
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Search: subject_exact:"Werbung"
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Advertising
146
Werbung
146
Advertising effects
110
Werbewirkung
110
Consumer behaviour
95
Konsumentenverhalten
95
Internet marketing
40
Online-Marketing
40
advertising
34
Brand management
23
Markenführung
23
Brand image
20
Markenimage
20
Emotion
13
Marketing management
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Marketingmanagement
13
advertising effectiveness
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Brand
8
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Television advertising
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Article
146
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Dissertation u.a. Prüfungsschriften
Article in journal
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146
Case study
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English
146
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Bellman, Steven
3
Fullerton, Jami A.
3
Kendrick, Alice
3
Kerr, Gayle
3
Kim, Soojung
3
Pelsmacker, Patrick de
3
Varan, Duane
3
Belanche, Daniel
2
Black, Iain R.
2
Boerman, Sophie C.
2
Cheong, Yunjae
2
Combs, Justin
2
Dodoo, Naa Amponsah
2
Drennan, Judy
2
Jeong, Se-Hoon
2
Keller, Kevin Lane
2
Kelly, Louise
2
Kim, Dong Hoo
2
Lee, Joonghwa
2
Mostafa, Mohamed M.
2
Mundel, Juan
2
Myers, Jun
2
Robinson, Jennifer A.
2
Segijn, Claire M.
2
Sobh, Rana
2
Torres, Ivonne M.
2
Turnbull, Sarah
2
Um, Nam-Hyun
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Wheeler, Colin
2
Wu, Linwan
2
Yoon, Hye Jin
2
Zúñiga, Miguel Ángel
2
Agrawal, Shivani
1
Ahn, Hongmin
1
Al Kurdi, Barween
1
Alford, Bruce L.
1
Alhabash, Saleem
1
Alhajsaleh, Nael
1
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Journal of marketing communications
Journal of advertising research
208
International journal of advertising : the review of marketing communications
206
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of operational research : EJOR
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of industrial organization
53
International journal of internet marketing and advertising : IJIMA
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
34
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Journal of international consumer marketing
26
Marketing : ZFP ; journal of research and management
26
Applied economics
24
Information economics and policy : IEP
24
International journal of consumer studies
24
Journal of marketing research
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Quantitative marketing and economics : QME
23
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ECONIS (ZBW)
146
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1
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10
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146
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1
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
2
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
3
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
4
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
5
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
6
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
7
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
8
Elite athletes more authentic? : diet and exercise effects of athletes v. models in ads
Johnson, Erika Katherine
;
Shoenberger, Heather
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 599-618
Persistent link: https://www.econbiz.de/10015052729
Saved in:
9
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
10
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
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