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type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Textbook"
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Search: subject_exact:"Werbung"
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Werbung
6,355
Advertising
6,179
Werbewirkung
2,769
Advertising effects
2,760
Consumer behaviour
2,201
Konsumentenverhalten
2,201
Internet marketing
1,266
Online-Marketing
1,266
Theorie
802
Theory
802
advertising
588
USA
513
Markenführung
510
Brand management
509
United States
509
Social Web
419
Social web
419
Markenimage
364
Brand image
363
Marketingmanagement
331
Marketing management
330
Preismanagement
321
Pricing strategy
321
Markenartikel
243
Brand
242
Zielgruppe
229
Target group
228
Game theory
219
Spieltheorie
219
Emotion
210
Marketing
200
Wettbewerb
192
Competition
191
Children
156
Kinder
156
Product quality
156
Produktqualität
156
Werbepsychologie
152
Psychology of advertising
151
Gender
148
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Undetermined
2,940
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733
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Article
5,490
Book / Working Paper
863
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2
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Dissertation u.a. Prüfungsschriften
Arbeitspapier
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Aufsatz in Zeitschrift
5,527
Graue Literatur
811
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811
Aufsatz im Buch
707
Book section
707
Working Paper
652
Hochschulschrift
406
Collection of articles of several authors
218
Sammelwerk
218
Thesis
210
Konferenzschrift
147
Aufsatzsammlung
131
Lehrbuch
115
Bibliografie enthalten
74
Bibliography included
74
Conference proceedings
51
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50
Conference paper
50
Fallstudie
50
Konferenzbeitrag
50
Wörterbuch
46
Ratgeber
36
Reprint
32
Guidebook
30
Bibliographie
29
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28
Sammlung
28
Handbook
23
Handbuch
23
Enzyklopädie
22
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19
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6,002
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315
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10
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1
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Author
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Eisend, Martin
37
Kaiser, Harry M.
35
Taylor, Charles Raymond
29
Pelsmacker, Patrick de
28
Septianto, Felix
23
Dahlén, Micael
21
Gierl, Heribert
21
Yoon, Sukki
20
Rosengren, Sara
19
Yoon, Hye Jin
19
Zaccour, Georges
19
Huh, Jisu
18
Stafford, Marla Royne
18
Ford, John B.
17
Anderson, Simon P.
16
Campbell, Colin L.
16
Dens, Nathalie
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Choi, Yung Kyun
14
Karray, Salma
14
Wilson, Rick T.
14
Carlson, Les
13
Hudders, Liselot
13
Kind, Hans Jarle
13
Moser, H. R.
13
Torres, Ivonne M.
13
Wu, Linwan
13
Chang, Chingching
12
Jullien, Bruno
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Moraga-González, José Luis
12
Mueller, Barbara
12
Rozendaal, Esther
12
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
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National Bureau of Economic Research
7
Boston College / Department of Economics
2
Erasmus Research Institute of Management
2
Uni-Taschenbücher GmbH
2
University of Western Sydney, Nepean / Department of Economics
2
Virginia Polytechnic Institute and State University / Department of Economics
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Center for Economic Research <Tilburg>
1
Centre for International Economic Studies
1
Centre for International Research on Communication and Information Technologies
1
Columbia University / Department of Economics
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
European University Institute / Department of Law
1
Forschungsgruppe Konsum und Verhalten
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Kanada / Department of Fisheries and Oceans / Economic Analysis Division
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
La Trobe University / School of Agriculture
1
Macquarie University / Department of Business
1
Nomos Verlagsgesellschaft
1
School of Business <Ottawa> / International Business Study Group
1
Springer Fachmedien Wiesbaden
1
The Open University / Faculty of Social Sciences
1
Umeå Universitet / Institutionen för Nationalekonomi
1
University of Chicago / Law School
1
University of Minnesota / Department of Applied Economics
1
University of Nottingham / Centre for Decision Research and Experimental Economics
1
University of York / Department of Economics and Related Studies
1
Universität Augsburg / Institut für Volkswirtschaftslehre
1
Universität Mannheim / Institut für Volkswirtschaft und Statistik
1
William Davidson Institute <Ann Arbor, Mich.>
1
Wissenschaftszentrum Berlin für Sozialforschung
1
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Published in...
All
Journal of advertising research
208
International journal of advertising : the review of marketing communications
206
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of operational research : EJOR
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of industrial organization
53
International journal of internet marketing and advertising : IJIMA
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
42
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
34
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Journal of international consumer marketing
26
Marketing : ZFP ; journal of research and management
26
Applied economics
24
Information economics and policy : IEP
24
International journal of consumer studies
24
Journal of marketing research
24
American journal of agricultural economics
23
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Source
All
ECONIS (ZBW)
6,258
USB Cologne (EcoSocSci)
97
Showing
1
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1
Beneficial or harmful? : how (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, Melanie
;
Stubenvoll, Marlis
;
Binder, Alice
; …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10014575199
Saved in:
2
On ads as aesthetic objects : a thematic review of aesthetics in advertising research
Dagalp, Ileyha
;
Södergren, Jonatan
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 126-147
Persistent link: https://www.econbiz.de/10014575213
Saved in:
3
Rethinking Harlow Gale : the psychical influences on his contributions to advertising and their enduring reverberations
Tadajewski, Mark
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10014575217
Saved in:
4
When the medium is the message : a meta-analysis of creative media advertising effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
5
Bankruptcy lawyers and credit recovery
Lee, Brian Jonghwan
-
2024
Persistent link: https://www.econbiz.de/10014575759
Saved in:
6
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
7
Female creative managers as drivers for gender diversity in advertising creative departments : a critical mass approach
Roca, David
;
Suárez, Aina
;
Meléndez-Rodríguez, Saraí
- In:
Gender in management : an international journal
39
(
2024
)
4
,
pp. 465-479
Persistent link: https://www.econbiz.de/10014513782
Saved in:
8
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
9
Smooth talking and fast music : understanding the importance of voice and music in travel and tourism ads via acoustic analytics
Barnes, Stuart J.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1070-1085
Persistent link: https://www.econbiz.de/10014582436
Saved in:
10
Enhancing digital advertising with blockchain technology
Stallone, Valerio
;
Wetzels, Martin
;
Mahr, Dominik
; …
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10014583044
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