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type_genre:"Einführung"
~subject:"Kommunikation"
~subject:"Target group"
~subject:"Werbemittel"
~type_genre:"Article in journal"
~type_genre:"Interview"
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Search: subject_exact:"Werbebotschaft"
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Subject
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Kommunikation
Target group
Werbemittel
Advertising planning
289
Werbeplanung
289
Advertising effects
95
Werbewirkung
95
Advertising
57
Werbung
57
USA
42
United States
42
Consumer behaviour
38
Konsumentenverhalten
38
Marketing management
34
Marketingmanagement
34
Theorie
30
Theory
30
Internet marketing
28
Online-Marketing
28
Advertising media
23
Werbeträger
23
Brand management
22
Markenführung
22
Deutschland
21
Germany
21
Brand image
15
Markenimage
15
Psychology of advertising
15
Werbepsychologie
15
Zielgruppe
15
Advertising industry
13
Werbewirtschaft
13
Brand
12
Markenartikel
12
Preismanagement
11
Pricing strategy
11
Großbritannien
10
International marketing
10
Internationales Marketing
10
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10
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8
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8
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19
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22
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English
17
German
4
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Zhang, Jianqiang
2
Anderson, Simon P.
1
Baik, Alicia
1
Berning, Joshua
1
Bombe, Sandra
1
Boyle, Brett
1
Burton, Scot
1
Cannon, Hugh M.
1
Chandra, Ambarish
1
Chen, Youhua
1
Chintagunta, Pradeep K.
1
Chu, Leon Yang
1
Coffey, Amy Jo
1
Eskildsen, Jacob Kjær
1
Folse, Judith Anne Garretson
1
Gierl, Heribert
1
Goettler, Ronald L.
1
Gärtner, Robert Henrik
1
He, Xiuli
1
Jedidi, Kamel
1
Kaiser, Ulrich
1
Kazbare, Laura
1
Kim, Minki
1
Ko, Dongwoo
1
Kwon, JaeHwan
1
Larson, Nathan
1
Lee, Yu-kang
1
Li, Changying
1
Li, Yanzhi
1
Li, Youping
1
Mei, Shue
1
Mitchell, Nancy
1
Montoya, Ricardo
1
Moriarty, Sandra E.
1
Müller, Dieter K.
1
Netemeyer, Richard G.
1
Netzer, Oded
1
Pan, Kai
1
Rabinowitz, Adam N.
1
Schachtner, Dirk
1
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Springer Gabler <Firma>
1
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Journal of advertising : official publication of the American Academy of Advertising
2
Games and economic behavior
1
International journal of advertising : the quarterly review of marketing communications
1
JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
Journal of advertising research
1
Journal of agricultural and applied economics : JAEE
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Mathematical social sciences
1
Media-Perspektiven
1
Omega : the international journal of management science
1
Operations research
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
21
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21
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1
Targeted advertising with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
Saved in:
2
Integrated ad delivery planning for targeted display advertising
Shen, Huaxiao
;
Li, Yanzhi
;
Chen, Youhua
;
Pan, Kai
- In:
Operations research
69
(
2021
)
5
,
pp. 1409-1429
Persistent link: https://www.econbiz.de/10012660194
Saved in:
3
Targeted advertising in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
4
Targeted advertising by asymmetric firms
Zhang, Jianqiang
;
He, Xiuli
- In:
Omega : the international journal of management science
89
(
2019
),
pp. 136-150
Persistent link: https://www.econbiz.de/10012118622
Saved in:
5
Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model
Kwon, JaeHwan
;
Seo, Yuri
;
Ko, Dongwoo
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10011633860
Saved in:
6
Personalized pricing and advertising : an asymmetric equilibrium analysis
Anderson, Simon P.
;
Baik, Alicia
;
Larson, Nathan
- In:
Games and economic behavior
92
(
2015
),
pp. 53-73
Persistent link: https://www.econbiz.de/10011385939
Saved in:
7
Funktionelle Werbung : 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik
-
2014
Persistent link: https://www.econbiz.de/10010482550
Saved in:
8
Gender stereotypes as a double-edged sword in political advertising : persuasion effects of campaign theme and advertising style
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 203-234
Persistent link: https://www.econbiz.de/10010362929
Saved in:
9
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
10
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
1
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