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type_genre:"Forschungsbericht"
~person:"Bruhn, Manfred"
~person:"Johnston, Wesley J."
~person:"Miskell, Peter"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Search: subject_exact:"Lieferantenbeziehungen"
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Lieferantenmanagement
25
Supplier relationship management
25
Beziehungsmarketing
10
Relationship marketing
10
B-to-B-Marketing
8
Business-to-business marketing
8
Marketing management
7
Marketingmanagement
7
Beziehungsmanagement
5
Brand management
5
Deutschland
5
Germany
5
Kundenbindung
5
Markenführung
5
Marketing-Mix
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Theorie
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Theory
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Confidence
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Consumer behaviour
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Konsumentenverhalten
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Vertrauen
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Unilever PLC <London>
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Economic sector
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Handelsmarke
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Kundenmanagement
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Management
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Forschungsbericht
Aufsatz in Zeitschrift
Fallstudie
Article in journal
17
Aufsatzsammlung
9
Collection of articles of several authors
9
Handbook
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Handbuch
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English
19
German
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Bruhn, Manfred
Johnston, Wesley J.
Miskell, Peter
Svensson, Göran
49
Schiele, Holger
30
Cheng, T. C. E.
29
Naudé, Peter
29
Wagner, Stephan M.
29
Henneberg, Stephan
24
Choi, Tsan-Ming
23
Huo, Baofeng
23
Homburg, Christian
21
Choi, Thomas Y.
20
Mysen, Tore
20
Narasimhan, Ram
19
Liu, Yi
18
Zhao, Xiande
18
Buvik, Arnt
17
Schoenherr, Tobias
17
Yang, Zhilin
17
Blome, Constantin
16
Corsaro, Daniela
16
Hartmann, Evi
16
Jia, Fu
15
La Rocca, Antonella
15
Sinkovics, Rudolf R.
15
Snehota, Ivan
15
Ulaga, Wolfgang
15
Ellegaard, Chris
14
Eßig, Michael
14
Kähkönen, Anni-Kaisa
14
Sharma, Piyush
14
Andersen, Poul Houman
13
Gil Saura, Irene
13
Gunasekaran, Angappa
13
Ivanov, Dmitry
13
Ivens, Björn Sven
13
Kaufmann, Lutz
13
Palmatier, Robert W.
13
Paulraj, Antony
13
Rai, Arun
13
Ryu, Sungmin
13
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
2
Trademarks, brands, and competitiveness
2
California management review
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
International business review : the official journal of the European International Business Academy
1
Journal of business market management : jbm
1
Journal of customer behaviour
1
Journal of international marketing
1
The journal of business & industrial marketing
1
Zeitschrift Führung + Organisation : ZfO
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ECONIS (ZBW)
25
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1
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10
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25
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date (oldest first)
1
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
2
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
3
Needed B2B marketing capabilities : insights from the USA and emerging Latin America
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
International business review : the official journal of …
27
(
2018
)
3
,
pp. 594-609
Persistent link: https://www.econbiz.de/10011856690
Saved in:
4
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
5
How critical events shape the evolution of sales organizations : a case study of a business-to-business services firm
Beeler, Lisa
;
Zablah, Alex R.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 66-76
Persistent link: https://www.econbiz.de/10011675395
Saved in:
6
The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
7
How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
8
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2017
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570356
Saved in:
9
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
10
Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
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