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type_genre:"Glossary included"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~subject:"Konsumentenverhalten"
~subject:"Kundenmanagement"
~subject:"Kundenwert"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketing-Informationssystem"
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Consumer behaviour
E-commerce
Konsumentenverhalten
Kundenmanagement
Kundenwert
Theorie
Computer-assisted marketing
261
IT-gestütztes Marketing
261
Beziehungsmarketing
106
Relationship marketing
106
Deutschland
37
Germany
37
Marketing
32
Marketing management
30
Marketingmanagement
30
Theory
29
Data Mining
28
Data mining
28
Electronic Commerce
23
Lieferantenmanagement
20
Supplier relationship management
20
USA
19
United States
19
Einzelhandel
17
Retail trade
17
Salespeople
14
Verkaufspersonal
14
Customer value
13
Data protection
13
Datenschutz
13
Marktforschung
13
Market research
12
Direktmarketing
11
Online-Marketing
11
Vertrieb
11
Direct marketing
10
Physical distribution
10
customer relationship management
10
Betriebliches Informationssystem
9
Business intelligence system
9
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Undetermined
12
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3
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Article
57
Book / Working Paper
31
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Glossary included
Aufsatz in Zeitschrift
Sammelwerk
Hochschulschrift
73
Thesis
70
Article in journal
58
Aufsatz im Buch
58
Book section
58
Graue Literatur
30
Non-commercial literature
30
Collection of articles of several authors
27
Aufsatzsammlung
23
Arbeitspapier
17
Working Paper
17
Bibliografie enthalten
16
Bibliography included
16
Handbook
10
Handbuch
10
Case study
9
Fallstudie
9
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5
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4
Ratgeber
4
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2
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2
Elektronischer Datenträger
2
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2
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2
Reprint
2
Company information
1
Conference paper
1
Festschrift
1
Firmeninformation
1
Konferenzbeitrag
1
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1
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English
49
German
40
French
1
Polish
1
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Hippner, Hajo
6
Wilde, Klaus D.
4
Link, Jörg
3
Peppers, Don
3
Rogers, Martha
3
Schwarz, Torsten
3
Braun, Gabriele
2
Buxel, Holger
2
Casillas, Jorge
2
Eid, Riyad
2
Payne, Adrian
2
Schögel, Marcus
2
Silberer, Günter
2
Weiber, Rolf
2
Abdo, Said Shabban
1
Adebanjo, Dotun
1
Agag, Gomaa
1
Alhakimi, Wail
1
Almoraish, Ahmed
1
Ambekar, Suhas Suresh
1
Asal, Robert
1
Bart, Yakov
1
Becker, Jörg
1
Belz, Christian
1
Benbasat, Izak
1
Bhatti, Nadeem
1
Bijmolt, Tammo H. A.
1
Block, Frank
1
Bonfrer, Andre
1
Boniello, C.
1
Brockmans, Saartje
1
Brosh, Gili
1
Campbell, Colin L.
1
Chaib Lababdi, Houyem
1
Clement, Michel
1
Coussement, Kristof
1
Cuomo, M.T.
1
Dastidar, Urshita Ghosh
1
Drèze, Xavier
1
Eggert, Andreas
1
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marketing-Börse GmbH
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Journal of retailing and consumer services
3
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
2
Harvard business review : HBR
2
International journal of electronic commerce : IJEC
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of marketing analytics : JMA
2
Absatzwirtschaft
1
Absatzwirtschaft / Schriften zum Marketing
1
Business Computing
1
Business horizons
1
Central European business review : CEBR
1
Computational Management Science : CMS
1
Consulting-Kompendium : Jahrbuch ... ; das Jahrbuch für Managementberatung, Unternehmensführung, Human Resources, Informationstechnologie und Outsourcing
1
Control
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
European journal of marketing : EJM
1
Forum / Kommunikation
1
GDI-Schriften
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handelsforschung
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of automotive technology and management : IJATM
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
International journal of electronic customer relationship management : IJECRM
1
International journal of management and decision making : IJMDM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of networking and virtual organisations : IJNVO
1
Journal of business & economics research
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
88
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1
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88
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date (oldest first)
1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Customer relationship management : websites analysis of the top ten consumer goods companies
Rîpa, Alexandru Ioan
;
Nicolescu, Luminița
- In:
Management dynamics in the knowledge economy
11
(
2023
)
4/42
,
pp. 352-371
Persistent link: https://www.econbiz.de/10014448679
Saved in:
3
Experiential retailing leveraged by data analytics
Dastidar, Urshita Ghosh
;
Ambekar, Suhas Suresh
; …
- In:
International journal of business intelligence research …
12
(
2021
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10012508247
Saved in:
4
Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 854-868
Persistent link: https://www.econbiz.de/10014537411
Saved in:
5
Learning about the customer for improving customer retention proposal of an analytical framework
Simões, Dora
;
Nogueira, Joana
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 50-63
Persistent link: https://www.econbiz.de/10013163675
Saved in:
6
"I can get no e-satisfaction" : what analytics say? : evidence using satisfaction data from e-commerce
Griva, Anastasia
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209709
Saved in:
7
Measuring customer lifetime value in a semi-contractual transaction setting with artificially truncated duration
Qi, Jiayin
;
Zhou, Yong-pin
;
Li, Jia
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10013336321
Saved in:
8
Giant fight : customer churn prediction in traditional broadcast industry
Li, Yixin
;
Hou, Bingzhang
;
Wu, Yue
;
Zhao, Donglai
;
Xie, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 630-639
Persistent link: https://www.econbiz.de/10012545031
Saved in:
9
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
10
Brave new world? : on AI and the management of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
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