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type_genre:"Graue Literatur"
~person:"Karray, Salma"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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Search: subject_exact:"Distributionsweg"
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10
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10
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7
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7
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6
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6
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5
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5
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Karray, Salma
Yan, Ruiliang
23
Neslin, Scott A.
17
Anderson, Erin
15
Pei, Zhi
13
Schramm-Klein, Hanna
13
Zaccour, Georges
13
Chen, Jing
11
Choi, Tsan-Ming
11
Verhoef, Peter C.
11
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11
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10
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10
Cheng, T. C. E.
10
Martín Herrán, Guiomar
10
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10
Niu, Baozhuang
10
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9
Sigué, Simon Pierre
9
Xiao, Tiaojun
9
Dekimpe, Marnik G.
8
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8
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8
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7
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7
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7
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European journal of operational research : EJOR
2
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2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International game theory review
1
International journal of production economics
1
Journal of retailing and consumer services
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ECONIS (ZBW)
10
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1
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
2
Joint advertising of complementary products sold through an independent retailer
Karray, Salma
;
Sigué, Simon Pierre
- In:
International journal of production research
56
(
2018
)
15
,
pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
Saved in:
3
Offline retailers expanding online to compete with manufacturers : strategies and channel power
Karray, Salma
;
Sigué, Simon Pierre
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 203-214
Persistent link: https://www.econbiz.de/10011871451
Saved in:
4
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
5
Channel coordination with quantity discounts and/or cooperative advertising
Karray, Salma
;
Surti, Chirag
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5317-5335
Persistent link: https://www.econbiz.de/10011530210
Saved in:
6
Cooperative promotions in the distribution channel
Karray, Salma
- In:
Omega : the international journal of management science
51
(
2015
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010466603
Saved in:
7
Periodicity of pricing and marketing efforts in a distribution channel
Karray, Salma
- In:
European journal of operational research : EJOR
228
(
2013
)
3
,
pp. 635-647
Persistent link: https://www.econbiz.de/10009758064
Saved in:
8
Effectiveness of retail joint promotions under different channel structures
Karray, Salma
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 745-751
Persistent link: https://www.econbiz.de/10008990032
Saved in:
9
Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
10
Effectiveness of coop advertising programs in competitive distribution channels
Karray, Salma
;
Zaccour, Georges
- In:
International game theory review
9
(
2007
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10003522877
Saved in:
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