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type_genre:"Interview"
~isPartOf:"Journal of business research : JBR"
~subject:"Führungskräfte"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Internet-Werbung"
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Führungskräfte
Markenführung
Internet marketing
320
Online-Marketing
320
Consumer behaviour
191
Konsumentenverhalten
191
Social Web
187
Social web
187
Brand management
83
Viral marketing
75
Virales Marketing
75
Social media
73
Online retailing
70
Online-Handel
70
Beziehungsmarketing
65
Relationship marketing
65
Advertising effects
50
Brand image
50
Markenimage
50
Werbewirkung
50
Advertising
43
Werbung
41
Brand
38
E-commerce
35
Electronic Commerce
35
Markenartikel
35
Customer integration
28
Kundenintegration
28
Luxury goods
27
Luxusgüter
27
Marketing management
25
Marketingmanagement
25
Social network
17
Soziales Netzwerk
17
Social media marketing
15
Website
15
Internet
14
Confidence
13
Digital marketing
13
Vertrauen
13
Customer satisfaction
12
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1
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Article
83
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Interview
Aufsatz in Zeitschrift
Article in journal
83
Language
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English
83
Author
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Ko, Eunju
5
Filieri, Raffaele
4
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Chen, Qimei
2
Dessart, Laurence
2
Gorton, Matthew
2
Guzman, Francisco
2
Hajli, Nick
2
Kim, Juran
2
Milne, George R.
2
Morgan-Thomas, Anna
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Swani, Kunal
2
Torres, Pedro M.
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Yoon, Sukki
2
Abosag, Ibrahim
1
Alden, Dana
1
Aloini, Davide
1
Andrade, Victoria
1
André, Ana Raquel
1
Arruda, Carolina
1
Azar, Salim L.
1
Baalbaki, Sally
1
Baker, Thomas L.
1
Bala, Pradip Kumar
1
Baldus, Brian J.
1
Barnes, Stuart J.
1
Barreda, Albert A.
1
Belei, Nina
1
Bellman, Steven
1
Bogomolova, Svetlana
1
Bouzaabia, Olfa
1
Bouzaabia, Rym
1
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
International journal of advertising : the review of marketing communications
27
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
Business horizons
15
Cogent business & management
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
Journal of advertising research
13
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of marketing
11
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of strategic marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
Journal of international consumer marketing
7
Journal of marketing analytics : JMA
7
Young consumers : insight and ideas for responsible marketers
7
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ECONIS (ZBW)
83
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83
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21
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
22
Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
23
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
24
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
25
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
26
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
27
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
28
How to measure social capital in an online brand community? : a comparison of three social capital scales
Jeong, So Won
;
Ha, Sejin
;
Lee, Kyu-Hye
- In:
Journal of business research : JBR
131
(
2021
),
pp. 652-663
Persistent link: https://www.econbiz.de/10012545033
Saved in:
29
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
30
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
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