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type_genre:"Mikroform"
~isPartOf:"Journal of marketing communications"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Guidebook"
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Werbewirkung
Perception
18
Wahrnehmung
18
Advertising effects
13
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13
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13
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8
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8
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Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
8
International journal of advertising : the review of marketing communications
7
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Marketing letters : a journal of research in marketing
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Asia Pacific journal of marketing and logistics
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Young consumers : insight and ideas for responsible marketers
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Arab economic and business journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
13
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1
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
2
Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha
;
Lim, Heejin
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
Saved in:
3
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Saved in:
4
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
5
Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.
;
Ferrucci, Patrick
;
Ryan, Timothy D.
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
Saved in:
6
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
7
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
8
A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro
;
Seeberg, Henrik Bech
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
Saved in:
9
The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.
;
Brocato, E. Deanne
;
Vijayalakshmi, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
Saved in:
10
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
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