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type_genre:"Sammlung"
~language:"eng"
~person:"Balaji, M. S."
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Grunert, Klaus G."
~person:"Sheth, Jagdish N."
~person:"Weinberg, Peter"
~subject:"Beziehungsmarketing"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Werbewirkung
Consumer behaviour
243
Konsumentenverhalten
243
Theorie
31
Theory
31
Relationship marketing
23
Dienstleistungsqualität
16
Service quality
16
Brand management
15
Markenführung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Personality psychology
13
Persönlichkeitspsychologie
13
Viral marketing
12
Virales Marketing
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Einzelhandel
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Market research
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Marketing
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Marketing theory
11
Marketingtheorie
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Marktforschung
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Retail trade
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Social Web
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Social web
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Advertising effects
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Brand image
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Markenimage
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Marketing management
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Marketingmanagement
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Russell W. Belk
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Cultural identity
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Kulturelle Identität
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Perception
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Wahrnehmung
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Food
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Balaji, M. S.
Belk, Russell W.
Foxall, Gordon R.
Grunert, Klaus G.
Sheth, Jagdish N.
Weinberg, Peter
Han, Heesup
41
Hollebeek, Linda D.
35
Mattila, Anna S.
35
Loureiro, Sandra Maria Correia
27
Pelsmacker, Patrick de
23
Septianto, Felix
23
Gierl, Heribert
20
Grewal, Dhruv
20
Kumar, V.
20
Quach, Sara
20
Dens, Nathalie
19
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Sreejesh, S.
19
Verhoef, Peter C.
19
Bang, Nguyen
18
Japutra, Arnold
18
Ahn, Jiseon
17
Das, Gopal
16
Eisend, Martin
16
Khan, Imran
16
So, Kevin Kam Fung
16
Torres, Ivonne M.
16
Bijmolt, Tammo H. A.
15
Dwivedi, Yogesh Kumar
15
Gil Saura, Irene
15
Thaichon, Park
15
Wong, IpKin Anthony
15
Zúñiga, Miguel Ángel
15
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Ko, Eunju
14
Malthouse, Edward C.
14
Phau, Ian
14
Sesé, F. Javier
14
Johnson, Lester W.
13
Lemon, Katherine N.
13
McDonald, Heath
13
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Journal of business research : JBR
10
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
European journal of marketing
2
Journal of retailing and consumer services
2
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International journal of consumer studies
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Legends in consumer behavior
1
Psychology & marketing
1
Review of marketing research
1
Service business
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Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The Routledge companion to creativity
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The service industries journal
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ECONIS (ZBW)
33
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1
Post-colonial consumer respect and the framing of neocolonial consumption in advertising
Varman, Rohit
;
Belk, Russell W.
;
Sreekumar, Hari
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10014634469
Saved in:
2
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
3
Designing an empathetic user-centric customer support organisation : practitioners' perspectives
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 845-868
Persistent link: https://www.econbiz.de/10015047345
Saved in:
4
The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
Saved in:
5
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
6
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
7
Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha
;
Grunert, Klaus G.
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
Saved in:
8
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
9
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
10
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
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