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type_genre:"Working Paper"
~subject:"Advertising industry"
~subject:"Online-Marketing"
~subject:"Werbewirtschaft"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles written by one author"
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Search: subject_exact:"Advertising agency"
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Online-Marketing
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Werbung
41
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38
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33
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33
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31
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31
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25
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25
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22
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22
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20
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20
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15
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11
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4
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2
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2
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A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
Handbuch der Marktforschung
4
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4
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
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3
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3
Série des documents de travail / Centre de Recherche en Économie et Statistique
3
The Sage handbook of advertising
3
Working paper / European Institute for Advanced Studies in Management
3
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3
Breaking new ground in theory and practice
2
Event-Marketing : Trends und Entwicklungen
2
Handbook of social media management : value chain and business models in changing media markets
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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2
Theoretical and empirical perspectives in critical marketing studies
2
Trademarks, brands, and competitiveness
2
Volkswirtschaftliche Diskussionsbeiträge
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2006 Business & Economics Society International Conference ; Vol. 1
1
Advancing research on projects and temporary organizations
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Advertising in a multimedia age
1
Advertising, promotion, and new media
1
Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapiere der Nordakademie
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
1
Challenges in an age of dis-engagement
1
Chris Argyris : critical evaluations in business and management
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ECONIS (ZBW)
230
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21
Ethics and celebrity advertising : cases in the Indian advertising industry
Singh, Gurbir
;
Mishra, Abhishek
- In:
Ethical branding and marketing : cases and lessons
,
(pp. 173-184)
.
2019
Persistent link: https://www.econbiz.de/10012033798
Saved in:
22
Executive departures without client losses : the role of multiplex ties in exchange partner retention
Rogan, Michelle
-
2014
Persistent link: https://www.econbiz.de/10010387818
Saved in:
23
Knowledge management in the advertising industry
Sakkthivel, A. M.
;
Kumar, R. Satish
- In:
Knowledge integration strategies for entrepreneurship …
,
(pp. 167-187)
.
2018
Persistent link: https://www.econbiz.de/10011764584
Saved in:
24
Mediadienstleistungen in der Werbebranche
Knuth, Ingo
-
2013
Persistent link: https://www.econbiz.de/10009707694
Saved in:
25
Globalisation of advertising : an overview of trends and issues
Sinclair, John
- In:
Global advertising practice in a borderless world
,
(pp. 12-21)
.
2017
Persistent link: https://www.econbiz.de/10011668009
Saved in:
26
Globalisation, branding and advertising's stakeholders
Brennan, Linda
;
Crawford, Robert
- In:
Global advertising practice in a borderless world
,
(pp. 22-41)
.
2017
Persistent link: https://www.econbiz.de/10011668012
Saved in:
27
American advertising and the politics of consumption
Grow, Jean M.
- In:
Global advertising practice in a borderless world
,
(pp. 59-72)
.
2017
Persistent link: https://www.econbiz.de/10011668015
Saved in:
28
Latin America and its influence on global creative advertising
Torras, Marta Mensa
- In:
Global advertising practice in a borderless world
,
(pp. 73-86)
.
2017
Persistent link: https://www.econbiz.de/10011668016
Saved in:
29
Not an island : the symbiotic connection of the UK and global advertising industry
Hook, Matthew
- In:
Global advertising practice in a borderless world
,
(pp. 87-98)
.
2017
Persistent link: https://www.econbiz.de/10011668017
Saved in:
30
Advertising in Western Europe : the influence of digital media and sustainability
Arroyo-Almaraz, Isidoro
;
Mamic, Lilia Ivana
- In:
Global advertising practice in a borderless world
,
(pp. 99-113)
.
2017
Persistent link: https://www.econbiz.de/10011668019
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