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~accessRights:"free"
~accessRights:"restricted"
~subject:"Brand management"
~subject:"Lieferantenmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Search: subject:"B-to-B-Marketing"
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Brand management
Lieferantenmanagement
Theorie
B-to-B-Marketing
79
Business-to-business marketing
79
Beziehungsmarketing
11
Relationship marketing
11
Supplier relationship management
11
Business-to-Business-Marketing
9
E-commerce
7
Electronic Commerce
7
Marketing management
7
Marketingmanagement
7
Theory
7
Brand image
5
Confidence
5
Markenimage
5
Physical distribution
5
Vertrauen
5
Vertrieb
5
Beschaffung
4
Betriebliche Wertschöpfung
4
Bundling strategy
4
Customer integration
4
Deutschland
4
Germany
4
India
4
Indien
4
Kundenintegration
4
Leistungsbündel
4
Markenführung
4
Procurement
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Value creation
4
Dienstleistungssektor
3
Erfolgsfaktor
3
Lieferkette
3
Marketing theory
3
Marketingtheorie
3
Online retailing
3
Online-Handel
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11
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813
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813
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32
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21
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Akrout, Houcine
1
Bauer, Wolfgang
1
Bausback, Nadine
1
Betz, Michael
1
Burmann, Christoph
1
Claßen, Matthias
1
Dorn, Jürgen
1
Durach, Christian F.
1
Geigenmüller, Anja
1
Germelmann, Class Christian
1
Günter, Bernd
1
Günther, Armin
1
Khan, Shad Ahmad
1
Kuhn, Elisabeth
1
Li, Shuyang
1
Lindemann, Eckhard
1
Lu, Yixin
1
Maier, Florian
1
Masoom, Kaneez
1
Nolte, Philipp Johannes
1
Ouhna, Laila
1
Pryakhin, Ivan
1
Qian, Wenying
1
Rastogi, Anchal
1
Ray, Subhasis
1
Retno, S. L.
1
Richter, Markus
1
Ungruhe, Markus
1
Wagner, Stephan M.
1
Weber, Jürgen
1
Zhang, Hua
1
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New insights on trust in business-to-business relationships : a multi-perspective approach
3
Research
3
Business-to-Business-Marketing
1
China-focused cases : selected winners of the CEIBS global case contest
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Digital influence on consumer habits : marketing challenges and opportunities
1
Digitalization of decentralized supply chains during global crises
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
1
Information - Organisation - Produktion
1
Innovatives Markenmanagement
1
Schriftenreihe Logistik der Technischen Universität Berlin
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
19
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1
Impact of AI on knowledge-based marketing : a study of B2B markets
Masoom, Kaneez
;
Rastogi, Anchal
;
Khan, Shad Ahmad
- In:
Digital influence on consumer habits : marketing …
,
(pp. 147-158)
.
2024
Persistent link: https://www.econbiz.de/10014553394
Saved in:
2
De-commoditization in B2B markets : a communication perspective
Geigenmüller, Anja
;
Kuhn, Elisabeth
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 413-425)
.
2022
Persistent link: https://www.econbiz.de/10013272040
Saved in:
3
Digital, decentralized supply chain and its implication for B2B marketing : a case study from the Indian medical equipment industry
Ray, Subhasis
- In:
Digitalization of decentralized supply chains during …
,
(pp. 46-63)
.
2021
Persistent link: https://www.econbiz.de/10012601440
Saved in:
4
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
5
A theoretical and practical contribution to supply chain robustness : developing a schema for robustness in dyads
Durach, Christian F.
-
2016
Persistent link: https://www.econbiz.de/10011475078
Saved in:
6
Marktorientierung in Business-to-Business-Märkten
Claßen, Matthias
-
2015
Persistent link: https://www.econbiz.de/10010512593
Saved in:
7
Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua
;
Qian, Wenying
;
Li, Shuyang
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 23-40)
.
2019
Persistent link: https://www.econbiz.de/10012003997
Saved in:
8
Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets
Akrout, Houcine
- In:
New insights on trust in business-to-business …
,
(pp. 1-5)
.
2019
Persistent link: https://www.econbiz.de/10012405302
Saved in:
9
Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
Saved in:
10
Trust in relationships with agri-food distribution
Ouhna, Laila
- In:
New insights on trust in business-to-business …
,
(pp. 103-119)
.
2019
Persistent link: https://www.econbiz.de/10012405544
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