//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Customer satisfaction
persuasion knowledge
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
14
Markenführung
14
Advertising
12
Werbung
12
Werbewirkung
11
Brand image
9
Internet marketing
9
Markenimage
9
Online-Marketing
9
Brand
8
Markenartikel
8
Beziehungsmarketing
7
Relationship marketing
7
Social Web
6
Social web
6
Einzelhandel
5
Retail trade
5
Preismanagement
3
Pricing strategy
3
Viral marketing
3
Virales Marketing
3
Artificial Intelligence
2
Artificial intelligence
2
Customer integration
2
Dienstleistungsqualität
2
Experiment
2
Gesundheit
2
Green advertising
2
Health
2
Influencer marketing
2
Innovation
2
Instagram
2
Kundenintegration
2
Künstliche Intelligenz
2
Marketing management
2
Marketingmanagement
2
more ...
less ...
Online availability
All
Free
Undetermined
157
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Boerman, Sophie C.
4
Anglada-Tort, Manuel
1
Beatson, Amanda T.
1
Bernritter, Stefan F.
1
Bleier, Alexander
1
Brannon, Daniel C.
1
Fossen, Beth L.
1
Hock, Stefan J.
1
Kamleitner, Bernadette
1
Ketelaar, Paul E.
1
Mafael, Alexander
1
Marckhgott, Eva
1
Matthes, Jörg
1
Meppelink, Corine S.
1
Miller, Chadwick J.
1
Müllensiefen, Daniel
1
Müller, Céline M.
1
Neureiter, Ariadne
1
Ono, Akinori
1
Ono, Makoto
1
Raithel, Sascha
1
Reijmersdal, Eva A. van
1
Riedel, Aimee S.
1
Rozendaal, Esther
1
Salas, Jim
1
Schofield, Kerry
1
Smit, Edith G.
1
Sotgiu, Francesca
1
Trahan, Tabitha
1
Troncoza, Martha
1
Voorveld, Hilde
1
Weeks, Clinton S.
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of the Academy of Marketing Science
Cogent business & management
88
Journal of Asian finance, economics and business : JAFEB
26
Psychology & marketing
19
Administrative Sciences : open access journal
17
Pakistan journal of commerce and social sciences
17
Global business and finance review
12
European research studies
11
Marketing i menedžment innovacij : m&mi
11
Journal of Contemporary Issues in Business and Government
9
Journal of open innovation : technology, market, and complexity
9
European journal of management and business economics : EJM&BE
8
Journal of marketing and consumer behaviour in emerging markets
8
Management : journal of contemporary management issues
8
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
8
Business and Economic Research : BER
7
Expert journal of marketing
7
Journal of business research : JBR
7
Journal of marketing communications
7
Organizations and markets in emerging economies
7
South Asian journal of marketing
7
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
6
Arab economic and business journal
6
Enlightening tourism : ET ; a pathmaking journal
6
Future Business Journal
6
South African journal of business management
6
VNU journal of economics and business
6
Electronic markets : EM ; the international journal of electronic commerce and business media
5
International journal of management, economics and social sciences : IJMESS
5
Journal of business economics and management
5
NBER working paper series
5
The international journal of business science & applied management : IJBSAM
5
Asian journal of business and accounting : AJBA
4
Discussion paper / Tinbergen Institute
4
Dutch journal of finance and management
4
Economies : open access journal
4
European research on management and business economics
4
Ilmenauer Schriften zur Betriebswirtschaftslehre
4
International journal of business & management : IJoBM
4
International journal of retail and distribution management
4
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
3
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
4
Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde
;
Meppelink, Corine S.
;
Boerman, Sophie C.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
Saved in:
5
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
6
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
7
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
8
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
9
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
10
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->