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~accessRights:"free"
~subject:"Customer segmentation"
~subject:"Entwicklungsländer"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~type_genre:"Aufsatz in Zeitschrift"
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Customer segmentation
Entwicklungsländer
Marktsegmentierung
Pricing strategy
Target group
39
Zielgruppe
39
Consumer behaviour
26
Konsumentenverhalten
26
Advertising
13
Werbung
13
Advertising effects
12
Werbewirkung
12
Market segmentation
10
Beziehungsmarketing
8
Children
8
Kinder
8
Relationship marketing
8
Internet marketing
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Cluster analysis
5
Clusteranalyse
5
Behavioral targeting
3
Data protection
3
Datenschutz
3
Fashion
3
Mobile Marketing
3
Mobile communications
3
Mobile marketing
3
Mobilkommunikation
3
Mode
3
Online retailing
3
Online-Handel
3
Preisdifferenzierung
3
Preismanagement
3
Price discrimination
3
Targeting
3
advertising literacy
3
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2
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2
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16
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Aufsatz in Zeitschrift
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13
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10
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5
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16
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Alves Gomes, Miguel
1
Audrezet, Alice
1
Avram, Bogdan
1
Bernritter, Stefan F.
1
Bogacki, Sylwester
1
Cahyana, Bambang Eka
1
Campos, Alyce Cardoso
1
Doukidis, George
1
Fralinger, Emily
1
Griva, Anastasia
1
Grutzmann, André
1
Ilic, Alexander
1
Iqbal, Mohammad
1
Jansen, Bernard J.
1
Ketelaar, Paul E.
1
Kopera, Sebastian
1
Kościółek, Szczepan
1
Litvin, Stephen W.
1
Marques, Humberto Rodrigues
1
Meisen, Tobias
1
Mustak, Mekhail
1
Nascimento, Thaísa Barcellos Pinheiro do
1
Natter, Martin
1
Nessel, Karolina
1
Nimran, Umar
1
Papakiriakopoulos, Dimitris
1
Parguel, Béatrice
1
Pepall, Lynne
1
Prado, José Willer do
1
Rezende, Daniel Carvalho de
1
Richards, Daniel Jay
1
Rodríguez-Orejuela, Augusto
1
Ruano-Arcos, Leidi
1
Rutkowski, Marek
1
Salminen, Joni
1
Sikora, Janusz W.
1
Smith, Wayne W.
1
Smutek, Tomasz
1
Solís-Molina, Miguel
1
Sotgiu, Francesca
1
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Journal of marketing analytics : JMA
2
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Emerging Markets Journal : EMAJ
1
Enlightening tourism : ET ; a pathmaking journal
1
European research studies
1
Expert journal of marketing
1
Information systems and e-business management : ISeB
1
Information technology & tourism
1
Journal of decision systems
1
Journal of economics, finance & administrative science
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of the Academy of Marketing Science
1
Management
1
OR spectrum : quantitative approaches in management
1
Review of industrial organization
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ECONIS (ZBW)
16
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1
A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Griva, Anastasia
;
Zampou, Eleni
;
Stavrou, Vasilis
; …
- In:
Journal of decision systems
33
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014511925
Saved in:
2
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
3
Use of autoencoder and one-hot encoding for customer segmentation
Smutek, Tomasz
;
Sikora, Janusz W.
;
Bogacki, Sylwester
; …
- In:
European research studies
27
(
2024
),
pp. 72-82
Persistent link: https://www.econbiz.de/10014543578
Saved in:
4
Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
5
A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Alves Gomes, Miguel
;
Meisen, Tobias
- In:
Information systems and e-business management : ISeB
21
(
2023
)
3
,
pp. 527-570
Persistent link: https://www.econbiz.de/10014420611
Saved in:
6
How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation
Salminen, Joni
;
Mustak, Mekhail
;
Sufyan, Muhammad
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014537354
Saved in:
7
Improving customer segmentation via classification of key accounts as outliers
Spoor, Jan Michael
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 747-760
Persistent link: https://www.econbiz.de/10014537400
Saved in:
8
Targeted value-enhancing advertising and price competition
Pepall, Lynne
;
Richards, Daniel Jay
- In:
Review of industrial organization
59
(
2021
)
3
,
pp. 443-459
Persistent link: https://www.econbiz.de/10012659749
Saved in:
9
Benefit segmentation in the tourist accommodation market based on eWOM attribute ratings
Nessel, Karolina
;
Kościółek, Szczepan
; …
- In:
Information technology & tourism
23
(
2021
)
2
,
pp. 265-290
Persistent link: https://www.econbiz.de/10012545201
Saved in:
10
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
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