//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~subject:"Entwicklungsländer"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Target group"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Entwicklungsländer
Marktsegmentierung
Pricing strategy
Target group
34
Zielgruppe
34
Consumer behaviour
24
Konsumentenverhalten
24
Advertising
12
Werbung
12
Advertising effects
11
Werbewirkung
11
Children
7
Internet marketing
7
Kinder
7
Market segmentation
7
Online-Marketing
7
Beziehungsmarketing
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Cluster analysis
3
Clusteranalyse
3
Customer segmentation
3
Data protection
3
Datenschutz
3
Fashion
3
Mode
3
Online retailing
3
Online-Handel
3
Preismanagement
3
Targeting
3
Behavioral targeting
2
Consumption
2
Coronavirus
2
Developing countries
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Ethnic group
2
Ethnische Gruppe
2
more ...
less ...
Online availability
All
Free
Undetermined
78
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Graue Literatur
13
Non-commercial literature
13
Article in journal
12
Arbeitspapier
10
Working Paper
10
Hochschulschrift
5
Thesis
4
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
12
Author
All
Alves Gomes, Miguel
1
Audrezet, Alice
1
Avram, Bogdan
1
Bernritter, Stefan F.
1
Campos, Alyce Cardoso
1
Doukidis, George
1
Fralinger, Emily
1
Griva, Anastasia
1
Grutzmann, André
1
Ilic, Alexander
1
Ketelaar, Paul E.
1
Kopera, Sebastian
1
Kościółek, Szczepan
1
Litvin, Stephen W.
1
Marques, Humberto Rodrigues
1
Meisen, Tobias
1
Nascimento, Thaísa Barcellos Pinheiro do
1
Natter, Martin
1
Nessel, Karolina
1
Papakiriakopoulos, Dimitris
1
Parguel, Béatrice
1
Pepall, Lynne
1
Prado, José Willer do
1
Rezende, Daniel Carvalho de
1
Richards, Daniel Jay
1
Rodríguez-Orejuela, Augusto
1
Ruano-Arcos, Leidi
1
Smith, Wayne W.
1
Solís-Molina, Miguel
1
Sotgiu, Francesca
1
Stavrou, Vasilis
1
Vuckovac, Denis
1
Vukasović, Tina
1
Wamsler, Julia
1
Wszendybył-Skulska, Ewa
1
Zampou, Eleni
1
more ...
less ...
Published in...
All
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Emerging Markets Journal : EMAJ
1
Enlightening tourism : ET ; a pathmaking journal
1
Expert journal of marketing
1
Information systems and e-business management : ISeB
1
Information technology & tourism
1
Journal of decision systems
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of the Academy of Marketing Science
1
Management
1
OR spectrum : quantitative approaches in management
1
Review of industrial organization
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Griva, Anastasia
;
Zampou, Eleni
;
Stavrou, Vasilis
; …
- In:
Journal of decision systems
33
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014511925
Saved in:
2
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
3
Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
4
A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Alves Gomes, Miguel
;
Meisen, Tobias
- In:
Information systems and e-business management : ISeB
21
(
2023
)
3
,
pp. 527-570
Persistent link: https://www.econbiz.de/10014420611
Saved in:
5
Targeted value-enhancing advertising and price competition
Pepall, Lynne
;
Richards, Daniel Jay
- In:
Review of industrial organization
59
(
2021
)
3
,
pp. 443-459
Persistent link: https://www.econbiz.de/10012659749
Saved in:
6
Benefit segmentation in the tourist accommodation market based on eWOM attribute ratings
Nessel, Karolina
;
Kościółek, Szczepan
; …
- In:
Information technology & tourism
23
(
2021
)
2
,
pp. 265-290
Persistent link: https://www.econbiz.de/10012545201
Saved in:
7
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
8
Consumption at the bottom of the pyramid : current state of research and suggestions for future study
Campos, Alyce Cardoso
;
Rezende, Daniel Carvalho de
; …
- In:
Emerging Markets Journal : EMAJ
10
(
2020
)
1
,
pp. 40-49
Persistent link: https://www.econbiz.de/10012491729
Saved in:
9
Adoption of mobile banking by microentrepreneurs at the bottom of the pyramid
Ruano-Arcos, Leidi
;
Rodríguez-Orejuela, Augusto
; …
- In:
Cuadernos de administración : quarterly publication of …
36
(
2020
)
67
,
pp. 79-92
Persistent link: https://www.econbiz.de/10012613274
Saved in:
10
Understanding the consumers' personal characteristics as the starting point for targeted marketing
Vukasović, Tina
- In:
Management
15
(
2020
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012617115
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->