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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Consumer behaviour
757
Konsumentenverhalten
757
Brand management
286
Markenführung
286
Brand image
257
Markenimage
257
Brand
172
Beziehungsmarketing
170
Markenartikel
170
Relationship marketing
170
Customer satisfaction
131
Kundenzufriedenheit
131
Dienstleistungsqualität
93
Service quality
93
Social Web
87
Social web
87
Internet marketing
77
Online-Marketing
77
Online retailing
69
Online-Handel
69
Hotel industry
65
Hotellerie
65
Emotion
63
Viral marketing
58
Virales Marketing
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54
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Confidence
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Designation of origin
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Herkunftsbezeichnung
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Personality psychology
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Persönlichkeitspsychologie
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Advertising
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Baxter, Stacey M.
2
Chen, Huan
2
Kulczynski, Alicia
2
Wang, Ye
2
Abu Farha, Allam K.
1
Ajitha, Soundararaj
1
Al Halbadia, Salem Mohamed
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Chen, Chien-Wen
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Chen, Chihchien
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Chetioui, Youssef
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Asia Pacific journal of marketing and logistics
Journal of global marketing
Journal of hospitality marketing & management
The journal of brand management : an international journal
International journal of advertising : the review of marketing communications
122
Journal of business research : JBR
108
Journal of marketing communications
99
International journal of advertising : the quarterly review of marketing communications
69
Journal of promotion management : innovations in planning and applied research
63
Journal of retailing and consumer services
61
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : JPM
33
Psychology & marketing
28
The journal of product & brand management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of advertising research
25
Marketing letters : a journal of research in marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
International journal of hospitality management
22
Journal of current issues and research in advertising
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Health marketing quarterly
20
European journal of marketing
18
Marketing intelligence & planning
18
Journal of consumer marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
European journal of marketing : EJM
14
Journal of marketing
14
Journal of marketing research : JMR
14
International journal of consumer studies
13
Journal of international consumer marketing
13
Journal of marketing research
13
International journal of sports marketing & sponsorship
12
SpringerLink / Bücher
12
Young consumers : insight and ideas for responsible marketers
12
The journal of consumer marketing
11
Global business review
10
Journal of internet commerce
10
Journal of the Academy of Marketing Science
10
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
3
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
4
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
5
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
6
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
7
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
8
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
9
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
10
Narrative or non-narrative? : the effects of short video content structure on mental simulation and resort brand attitude
Wang, Xin
;
Lai, Ivan K. W.
;
Lu, Yan
;
Liu, Xinyu
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 593-614
Persistent link: https://www.econbiz.de/10014319780
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