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~isPartOf:"Behavioral research in accounting"
~isPartOf:"Business research quarterly : BRQ"
~isPartOf:"Journal of philanthropy and marketing"
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Nonprofit marketing
14
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14
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10
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6
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Behavioral research in accounting
Business research quarterly : BRQ
Journal of philanthropy and marketing
International review on public and non-profit marketing
31
International journal of nonprofit & voluntary sector marketing
26
Journal of nonprofit & public sector marketing
20
International journal of nonprofit and voluntary sector marketing
9
Nonprofit management & leadership
9
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
7
Journal of marketing for higher education
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Nonprofit and voluntary sector quarterly
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Springer eBook Collection
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SpringerLink / Bücher
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of advertising : the review of marketing communications
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Journal of Islamic marketing
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Journal of public policy & marketing
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Management communication quarterly : an international journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Routledge studies in marketing
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Sport management review
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The journal of consumer marketing
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American journal of business
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Australasian marketing journal
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Corporate reputation review : an international journal
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Edward Elgar E-Book Archive
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European journal of marketing
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
2
Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Parker, Kimberly A.
;
Geegan, Sarah A.
;
Pfeiffer, Samantha N.
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014450569
Saved in:
3
The scope of "marketing" research in the nonprofit sector : lessons from the last 20 years literature
Jung, Jihye
;
Kim, Minjung
;
Suh, Jiwon
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438972
Saved in:
4
From axial codes to Z-scores : charting the diversity and scope of 25 years of
nonprofit
marketing
research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
Saved in:
5
Online social network fundraising : threats and potentialities
Wymer, Walter
;
Čačija, Ljiljana Najev
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
Saved in:
6
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
7
Donor recognition : a double-edged sword in charitable giving
Luo, Jun
;
Gao, Guanlin
- In:
Journal of philanthropy and marketing
28
(
2023
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014239979
Saved in:
8
Cash may be king, but goods are queen : marketing for noncash donations by nonprofit organizations
Johnson, Brian Lee
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10014318434
Saved in:
9
The role of request precision and perceived efficacy in increasing charitable donations
Hershberger, Edmund
;
Hair, Michael
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013460860
Saved in:
10
Retaining volunteers for the cause : hope and pride associated with cause-related charity events in cancer control
Legg, Melissa
;
Hyde, Melissa K.
;
Chambers, Suzanne K.
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013093293
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