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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Fallstudie"
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Search: subject:"Internet"
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Internet marketing
98
Online-Marketing
98
Social Web
90
Social web
90
Consumer behaviour
87
Konsumentenverhalten
87
Brand management
41
Markenführung
41
Advertising effects
37
Werbewirkung
37
social media
33
Advertising
30
Werbung
30
Online retailing
29
Online-Handel
29
Brand image
28
Markenimage
28
Viral marketing
27
Virales Marketing
27
Beziehungsmarketing
26
Relationship marketing
26
E-commerce
16
Electronic Commerce
16
Marketing management
16
Marketingmanagement
16
Brand
9
Instagram
9
Markenartikel
9
influencer marketing
9
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8
advertising
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electronic word-of-mouth
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purchase intention
8
Customer satisfaction
7
Kundenzufriedenheit
7
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7
Soziales Netzwerk
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consumer behaviour
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e-WOM
7
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Case study
Fallstudie
Aufsatz in Zeitschrift
125
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3
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1
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English
125
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Rita, Paulo
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Duh, Helen Inseng
2
Giraldi, Janaina de Moura Engracia
2
Ha, Louisa
2
Kwon, Eun Sook
2
Loureiro, Sandra Maria Correia
2
Moro, Sérgio
2
Pascucci, Federica
2
Unal, Sevtap
2
Aakash
1
Abhijith, U.
1
Abuljadail, Mohammad
1
Aggarwal, Anu Gupta
1
Aghniadi
1
Agrebi, Meriem
1
Akar, Ezgi
1
Akdoğan, Kutay
1
Aksoy, Nilsah Cavdar
1
Al-Mamun, Abdullah
1
Al-Mudahka, Lolwah
1
Alan, Alev Kocak
1
Alexandrovskiy, Sergey
1
Alvandi, Mohsen
1
An, Soontae
1
Ancillai, Chiara
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Aramendia-Muneta, Maria Elena
1
Armelini, Guillermo
1
Arnita, Devi
1
Arora, Taanika
1
Athanasopoulou, Pinelopi
1
Bala, Anu
1
Balconi, Michela
1
Barretta, Paul G.
1
Barrichello, Alcides
1
Bartoloni, Sara
1
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Cogent business & management
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
720
Journal of retailing and consumer services
595
Technological forecasting & social change : an international journal
486
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
288
Telecommunications policy : the international journal of digital economy, data sciences and new media
230
Management science : journal of the Institute for Operations Research and the Management Sciences
222
Electronic commerce research
210
Information systems research : ISR
197
Industrial marketing management : the international journal for industrial and high-tech firms
183
International journal of hospitality management
174
Finance research letters
158
Tourism management : research, policies, practice
150
Journal of internet commerce
148
International journal of production research
147
Journal of management information systems : JMIS
143
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
137
European journal of operational research : EJOR
132
International journal of advertising : the review of marketing communications
122
International journal of production economics
122
International journal of business information systems : IJBIS
116
Journal of marketing communications
108
Journal of promotion management : innovations in planning and applied research
108
Business horizons
106
Transportation research / E : an international journal
103
Asia Pacific journal of marketing and logistics
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
94
IEEE transactions on engineering management : EM
92
International journal of e-business research : an official publication of the Information Resources Management Association
92
Information systems and e-business management : ISeB
91
International journal of contemporary hospitality management
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
88
Information economics and policy : IEP
84
Journal of travel and tourism marketing
83
Psychology & marketing
82
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
80
International journal of consumer studies
78
Electronic markets : EM ; the international journal of electronic commerce and business media
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
76
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ECONIS (ZBW)
125
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1
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
3
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
4
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
5
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
6
Are social media and mobile applications threatening retail websites
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
7
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
8
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
9
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
10
A comparative impact of cause-related marketing and sponsorship leveraged
internet
display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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