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~isPartOf:"Electronic commerce research"
~isPartOf:"Information systems research : ISR"
~subject:"Online-Marketing"
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Search: subject_exact:"Web-Marketing"
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Online-Marketing
Internet marketing
102
Social Web
51
Social web
51
Consumer behaviour
49
Konsumentenverhalten
49
Online retailing
41
Online-Handel
41
Viral marketing
39
Virales Marketing
39
E-commerce
28
Electronic Commerce
28
Advertising effects
20
Werbewirkung
20
Advertising
15
Internet
15
Werbung
15
social media
12
Search engine
11
Suchmaschine
11
Digital platform
9
Digitale Plattform
9
Beziehungsmarketing
8
Preismanagement
8
Pricing strategy
8
Relationship marketing
8
online reviews
8
Auction theory
7
Auktionstheorie
7
Experiment
7
Personalisierung
7
Personalization
7
Brand management
6
Information behaviour
6
Informationsverhalten
6
Markenführung
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Social media
6
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5
Internet-Auktion
5
Online auction
5
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Article
102
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102
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102
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English
102
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Kumar, Subodha
4
Tan, Yong
4
Qiu, Liangfei
3
Zhang, Xiaoquan
3
Agarwal, Ashish
2
Aggarwal, Rohit
2
Choi, Angela Aerry
2
Fan, Weiguo
2
Feng, Juan
2
Ghose, Anindya
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Hong, Yili
2
Hosanagar, Kartik
2
Liu, Qihua
2
Martinez, Luis F.
2
Midha, Vishal
2
Nian, Tingting
2
Oh, Wonseok
2
Phan, Tuan Q.
2
Pinsonneault, Alain
2
Smith, Michael D.
2
Suh, Taewon
2
Sullivan, Nicholas
2
Zhang, Liyi
2
Acquisti, Alessandro
1
Adomavicius, Gediminas
1
Airoldi, Edoardo M.
1
Amaro, Ana Cláudia
1
Ananthakrishnan, Uttara M.
1
Animesh, Animesh
1
Aseri, Manmohan
1
Bae, Giwoong
1
Balseiro, Santiago R.
1
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1
Bhattacharya, Siddharth
1
Bok, Kyoungsoo
1
Borah, Abhishek
1
Brass, Daniel J.
1
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1
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Electronic commerce research
Information systems research : ISR
Journal of business research : JBR
270
Journal of retailing and consumer services
161
SpringerLink / Bücher
119
International journal of advertising : the review of marketing communications
99
International journal of internet marketing and advertising : IJIMA
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Springer eBook Collection
83
Journal of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
73
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of advertising research
44
Journal of management information systems : JMIS
42
Journal of hospitality marketing & management
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Journal of marketing
33
Marketing intelligence & planning
33
Psychology & marketing
32
Business horizons
31
International journal of technology marketing : IJTMkt
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
The journal of brand management : an international journal
30
Asia Pacific journal of marketing and logistics
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
International journal of electronic marketing and retailing : IJEMR
28
Discussion papers / CEPR
27
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ECONIS (ZBW)
102
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102
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1
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
2
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
3
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
4
An overstimulated consumer in a highly visual world : the moderating effect of the highly sensitive person trait on the attitude towards the ad
Amaro, Ana Cláudia
;
Martinez, Luisa M.
;
Ramos, Filipe R.
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1429-1458
Persistent link: https://www.econbiz.de/10014383027
Saved in:
5
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
Saved in:
6
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
7
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
8
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
9
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
10
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
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