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~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~isPartOf:"Psychology & marketing"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Konsumentenverhalten
Online-Marketing
Internet marketing
79
Consumer behaviour
42
Social Web
35
Social web
35
Viral marketing
29
Virales Marketing
29
Online retailing
22
Online-Handel
22
E-commerce
16
Electronic Commerce
16
Advertising
14
Advertising effects
14
Werbewirkung
14
Werbung
14
Brand management
9
Markenführung
9
Beziehungsmarketing
8
Relationship marketing
8
Brand image
6
Internet
6
Markenimage
6
Social media
6
social media
6
Emotion
5
Target group
5
Zielgruppe
5
Marketing management
4
Marketingmanagement
4
Website
4
eWOM
4
Brand
3
Content analysis
3
Customer satisfaction
3
Decision
3
Digital marketing
3
Entscheidung
3
Experiment
3
Facebook
3
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13
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Article
79
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Article in journal
79
Aufsatz in Zeitschrift
79
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English
79
Author
All
Anlamlier, Eda
2
De Angelis, Matteo
2
De Keyzer, Freya
2
Fan, Weiguo
2
Gonc̦alves, Helena Martins
2
Liu, Qihua
2
Martinez, Luis F.
2
Pozharliev, Rumen
2
Suh, Taewon
2
Zhang, Liyi
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Agnihotri, Arpita
1
Alguezaui, Salma
1
Alves, Helena
1
Amaro, Ana Cláudia
1
Auschaitrakul, Sumitra
1
Añó Sanz, Vicente
1
Bae, Giwoong
1
Ballestar, María Teresa
1
Bargoni, Augusto
1
Berezan, Orie
1
Bhattacharya, Saurabh
1
Bigné Alcañiz, J. Enrique
1
Bok, Kyoungsoo
1
Bose Godbole, Mousumi
1
Breazeale, Michael
1
Bui, M̃y
1
Buyova, Daniela
1
Buzeta, Cristian
1
Calabuig Moreno, Ferran
1
Calderón-Monge, Esther
1
Calza-Perez, Mauro
1
Caplliure, Eva-María
1
Cardoso, Sofia
1
Cervera-Taulet, Amparo
1
Chang, Wei-Shiun
1
Chang, Yaping
1
Che, Tong
1
Chen, Anran
1
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Electronic commerce research
Psychology & marketing
Journal of business research : JBR
276
Journal of retailing and consumer services
161
SpringerLink / Bücher
120
International journal of advertising : the review of marketing communications
110
International journal of internet marketing and advertising : IJIMA
99
Springer eBook Collection
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
73
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
60
Information systems research : ISR
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Journal of advertising research
47
Journal of management information systems : JMIS
46
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of marketing
37
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Journal of strategic marketing
33
Marketing intelligence & planning
33
The journal of brand management : an international journal
32
Business horizons
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of technology marketing : IJTMkt
30
Journal of marketing research
30
Asia Pacific journal of marketing and logistics
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
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ECONIS (ZBW)
79
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1
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10
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79
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1
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
2
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
3
Key factors influencing knowledge acquisition through game-based learning
Calza-Perez, Mauro
;
Perez-Ruiz, Pilar
;
Enri-Peiró, Sandra
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1045-1059
Persistent link: https://www.econbiz.de/10014530900
Saved in:
4
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
5
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
6
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
7
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
8
An overstimulated consumer in a highly visual world : the moderating effect of the highly sensitive person trait on the attitude towards the ad
Amaro, Ana Cláudia
;
Martinez, Luisa M.
;
Ramos, Filipe R.
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1429-1458
Persistent link: https://www.econbiz.de/10014383027
Saved in:
9
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
Saved in:
10
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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