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~accessRights:"restricted"
~isPartOf:"European journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Consumer behaviour
334
Konsumentenverhalten
333
Brand management
208
Markenführung
208
Brand image
170
Markenimage
170
Brand
133
Markenartikel
130
Beziehungsmarketing
79
Relationship marketing
79
Social Web
50
Social web
50
Emotion
42
Internet marketing
39
Luxury goods
39
Luxusgüter
39
Online-Marketing
39
Werbewirkung
36
Kundenzufriedenheit
29
Personality psychology
26
Persönlichkeitspsychologie
26
Brand loyalty
22
Social media
22
Marketing management
20
Marketingmanagement
20
Advertising
18
Corporate Social Responsibility
18
Corporate social responsibility
18
Viral marketing
18
Virales Marketing
18
Werbung
18
Markentreue
17
Eating habit
14
Ernährungsverhalten
14
Dienstleistungsqualität
13
Service quality
13
Branding
12
Satisfaction
12
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English
65
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Baxter, Stacey M.
2
Johnson, Lester W.
2
Kulczynski, Alicia
2
Leckie, Civilai
2
Abboud, Liliane
1
Abolhasani, Morteza
1
Ahmadi, Hormoz
1
Ajitha, Soundararaj
1
Akhavannasab, Sanam
1
Alexander, Nicholas
1
Ali, Moazzam
1
Allen, Peter M.
1
Alsaeed, Ghadeer R.
1
Andreini, Daniela
1
Avis, Mark
1
Avramova, Yana R.
1
Balaji, M. S.
1
Banik, Shanta
1
Barnes, Donald C.
1
Bauwens, Joke
1
Baylghomog, Steven W.
1
Beatty, Sharon E.
1
Borges, Adilson
1
Bowen, Michael
1
Bruce, Helen L.
1
Burkhalter, Janée N.
1
Burton, Jamie
1
Cabano, Frank Gregory
1
Calvert, Gemma
1
Casidy, Riza
1
Chen, Huan
1
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1
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1
Cheng, Yimin
1
Colicev, Anatoli
1
Collier, Joel E.
1
Conduit, Jodie
1
Cui, Xuebin
1
Curasi, Carolyn Folkman
1
Dantas, Danilo C.
1
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European journal of marketing
The journal of brand management : an international journal
Journal of retailing and consumer services
327
Journal of business research : JBR
228
International journal of hospitality management
164
International journal of advertising : the review of marketing communications
132
Journal of marketing communications
109
Journal of hospitality marketing & management
75
Journal of promotion management : innovations in planning and applied research
75
International journal of advertising : the quarterly review of marketing communications
70
Journal of travel and tourism marketing
68
The journal of services marketing
68
International journal of contemporary hospitality management
58
Asia Pacific journal of marketing and logistics
56
Tourism management : research, policies, practice
53
Psychology & marketing
48
International journal of internet marketing and advertising : IJIMA
42
Service business
41
Marketing intelligence & planning
40
Journal of strategic marketing
39
The service industries journal
39
The journal of product & brand management
38
Journal of promotion management : JPM
37
Services marketing quarterly
37
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
35
Tourism management perspectives : TMP
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Journal of Islamic marketing
31
Journal of Services Marketing
31
Journal of advertising research
31
Journal of internet commerce
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
Marketing letters : a journal of research in marketing
28
Journal of service management
26
International journal of consumer studies
25
International journal of retail and distribution management
25
Journal of air transport management
25
Journal of hospitality and tourism insights
25
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ECONIS (ZBW)
65
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1
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
2
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
3
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
4
The effect of sponsored video customization on video shares : the critical moderating role of influencer and brand characteristics
Chen, Li
;
Chen, Yiwen
;
Pan, Yang
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 1047-1082
Persistent link: https://www.econbiz.de/10015047354
Saved in:
5
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
6
Dashed expectations in service experiences : effects of robots human-likeness on customers' responses
Grazzini, Laura
;
Viglia, Giampaolo
;
Nunan, Daniel
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 957-986
Persistent link: https://www.econbiz.de/10014252225
Saved in:
7
Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
Saved in:
8
Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.
;
Keeling, Kathleen Anne
; …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
Saved in:
9
How and when does top management interaction with customers impact customer satisfaction?
Ifie, Kemefasu
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1380-1406
Persistent link: https://www.econbiz.de/10014252295
Saved in:
10
The influence of consumer religiosity on responses to rational and emotional ad appeals
Cabano, Frank Gregory
;
Minton, Elizabeth A.
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 185-201
Persistent link: https://www.econbiz.de/10013502471
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