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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Werbung"
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Search: subject_exact:"Werbewirkung"
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Werbung
Advertising effects
42
Werbewirkung
42
Advertising
33
Consumer behaviour
28
Konsumentenverhalten
28
Internet marketing
14
Online-Marketing
14
advertising
10
Brand image
5
Markenimage
5
Brand management
4
Fernsehwerbung
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Target group
4
Television advertising
4
Zielgruppe
4
Children
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Emotion
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Feldforschung
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Fernsehen
3
Field research
3
Kinder
3
Product Placement
3
Product placement
3
Recall
3
Sales promotion
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Television
3
Verkaufsförderung
3
Advertising effectiveness
2
Analphabetismus
2
Beziehungsmarketing
2
Brand
2
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2
Celebrity-Werbung
2
Demand
2
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2
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Article
32
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32
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32
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English
32
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Hartnett, Nicole
2
Albers, Sönke
1
Armstrong, Jon Scott
1
Bijmolt, Tammo H. A.
1
Brace-Govan, Jan
1
Broekhuizen, Thijs L. J.
1
Brough, Aaron R.
1
Buijzen, Moniek
1
Cannella, Albert A. <Jr.>
1
Cauberghe, Veroline
1
Chen, Yuxin
1
Cherrier, Helene
1
Choi, Nak Hwan
1
Confos, Nicolla
1
Cutright, Keisha M.
1
Dahlén, Micael
1
Danaher, Peter J.
1
Davis, Teresa
1
De Jans, Steffi
1
Delre, Sebastiano A.
1
Deng, Yiting
1
Derdenger, Timothy P.
1
Du, Rui
1
Dunne, Áine
1
Gal, David
1
Gijsenberg, Maarten J.
1
Goldfarb, Avi
1
Graefe, Andreas
1
Grayson, Kent
1
Green, Kesten C.
1
Gurrieri, Lauren
1
Ha, Kyoungnam
1
Haws, Kelly L.
1
Heerde, Harald J. van
1
Hudders, Liselot
1
Isaac, Mathew S.
1
James, Gareth M.
1
Jindal, Niket
1
Johnson, Garrett A.
1
Jung, Jae Min
1
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European journal of marketing : EJM
Journal of marketing research : JMR
International journal of advertising : the review of marketing communications
143
Journal of business research : JBR
94
Journal of marketing communications
83
International journal of advertising : the quarterly review of marketing communications
79
Journal of promotion management : innovations in planning and applied research
52
Journal of advertising research
48
Journal of advertising : official publication of the American Academy of Advertising
32
Journal of retailing and consumer services
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
International journal of internet marketing and advertising : IJIMA
31
Journal of promotion management : JPM
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Psychology & marketing
22
Health marketing quarterly
21
Journal of advertising
21
Journal of current issues and research in advertising
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of global marketing
18
Marketing letters : a journal of research in marketing
18
Journal of marketing
17
SpringerLink / Bücher
17
Journal of marketing research
16
Asia Pacific journal of marketing and logistics
15
Young consumers : insight and ideas for responsible marketers
15
International journal of consumer studies
14
Journal of international consumer marketing
13
Journal of consumer marketing
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of hospitality management
11
International journal of market research
11
Quantitative marketing and economics : QME
11
European journal of marketing
9
Global business review
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing intelligence & planning
9
Australasian marketing journal
8
Journal of Islamic marketing
8
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ECONIS (ZBW)
32
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1
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
2
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
3
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
4
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
5
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
8
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
9
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
10
Riding the waves : revealing the impact of intrayear category demand cycles on advertising and pricing effectiveness
Gijsenberg, Maarten J.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
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