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Search: subject_exact:"Werbewirkung"
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Advertising effects
42
Werbewirkung
42
Advertising
33
Werbung
32
Consumer behaviour
28
Konsumentenverhalten
28
Internet marketing
14
Online-Marketing
14
advertising
10
Brand image
5
Markenimage
5
Brand management
4
Fernsehwerbung
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Markenführung
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Marketing management
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Marketingmanagement
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Television advertising
4
Zielgruppe
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Children
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Emotion
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Feldforschung
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Fernsehen
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Field research
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Kinder
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Product Placement
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Product placement
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Recall
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Sales promotion
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Television
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Verkaufsförderung
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Advertising effectiveness
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Analphabetismus
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Beziehungsmarketing
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Brand
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Celebrity endorsement
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Celebrity-Werbung
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Demand
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Distribution channel
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Effectiveness
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Article
42
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42
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42
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English
42
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Bijmolt, Tammo H. A.
2
Hartnett, Nicole
2
Mazodier, Marc
2
Romaniuk, Jenni
2
Albers, Sönke
1
Armstrong, Jon Scott
1
Ascarza, Eva
1
Balabanis, George
1
Beal, Virginia
1
Brace-Govan, Jan
1
Broekhuizen, Thijs L. J.
1
Brough, Aaron R.
1
Bruce, Norris I.
1
Buijzen, Moniek
1
Cannella, Albert A. <Jr.>
1
Carrillat, François A.
1
Cauberghe, Veroline
1
Chen, Yuxin
1
Cherrier, Helene
1
Choi, Nak Hwan
1
Confos, Nicolla
1
Cutright, Keisha M.
1
Dahlén, Micael
1
Danaher, Peter J.
1
Danielson, Matthew
1
Davis, Teresa
1
Dawes, John G.
1
De Jans, Steffi
1
Delre, Sebastiano A.
1
Deng, Yiting
1
Derdenger, Timothy P.
1
Drechsler, Salome
1
Du, Rui
1
Dunne, Áine
1
Ebbes, Peter
1
Gal, David
1
Gijsenberg, Maarten J.
1
Goldfarb, Avi
1
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1
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1
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European journal of marketing : EJM
Journal of marketing research : JMR
International journal of advertising : the review of marketing communications
174
Journal of business research : JBR
147
Journal of marketing communications
122
International journal of advertising : the quarterly review of marketing communications
109
Journal of advertising research
81
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing and consumer services
71
Journal of advertising : official publication of the American Academy of Advertising
53
SpringerLink / Bücher
51
Journal of promotion management : JPM
48
International journal of internet marketing and advertising : IJIMA
46
Psychology & marketing
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing letters : a journal of research in marketing
34
Journal of current issues and research in advertising
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
The journal of product & brand management
30
Health marketing quarterly
29
International journal of hospitality management
26
Asia Pacific journal of marketing and logistics
23
Journal of marketing
22
Marketing intelligence & planning
21
Journal of global marketing
20
Journal of marketing research
20
European journal of marketing
19
Journal of consumer marketing
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
17
Journal of international consumer marketing
17
The journal of brand management : an international journal
17
International journal of sports marketing & sponsorship
16
Journal of advertising
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Tourism management : research, policies, practice
16
International journal of market research
15
Journal of marketing theory and practice : JMTP
15
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ECONIS (ZBW)
42
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42
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1
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
2
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
3
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
4
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
5
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
8
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
9
The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 99-122
Persistent link: https://www.econbiz.de/10011626406
Saved in:
10
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
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