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Customer integration
Social Web
384
Social web
384
Consumer behaviour
380
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Internet marketing
276
Online-Marketing
276
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158
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Fortune
Journal of business research : JBR
PC-Praxis
Journal of retailing and consumer services
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
SpringerLink / Bücher
10
The journal of product & brand management
10
The journal of business & industrial marketing
8
International journal of hospitality management
7
Journal of marketing management : MM
7
Journal of strategic marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Electronic commerce research
5
Electronic markets : the international journal on networked business
5
Journal of engineering and technology management : JET-M
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
The service industries journal
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European journal of marketing
4
Exploring the rise of fandom in contemporary consumer culture
4
Innovation: organization & management : IOM
4
International journal of contemporary hospitality management
4
International journal of innovation management
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of service management
4
Marketing intelligence & planning
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
The journal of services marketing
4
Tourism management : research, policies, practice
4
Economic research
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
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ECONIS (ZBW)
57
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1
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
2
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
3
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
4
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
5
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
6
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
7
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
8
Curbing texting & driving with advertising co-creation
Naletelich, Kelly
;
Ketron, Seth
;
Gelves, J. Alejandro
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534252
Saved in:
9
It takes two to tango : the role of interactivity in enhancing customer engagement on sharing economy platforms
Yuan, Ruizhi
;
Chen, Yanyan
;
Mandler, Timo
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552020
Saved in:
10
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
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