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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~type_genre:"Article in journal"
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Advertising industry
11
Werbewirtschaft
11
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8
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Creativity
4
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4
advertising agency
4
creativity
3
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advertising
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qualitative research
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Turnbull, Sarah
2
Wheeler, Colin
2
Abreu, Fernando Antunes de
1
Barrios, Andres
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Chen, Huan
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Cheong, Yunjae
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Collier, Paul
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Han, Kyoo-Hoon
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Porto, Rafael Barreiros
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Handbook of social media management : value chain and business models in changing media markets
International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of advertising research
12
Journal of advertising
11
Journal of historical research in marketing
8
Journal of current issues and research in advertising
4
Academy of Management journal : AMJ
3
Enterprise & society : the international journal of business history
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
European journal of marketing : EJM
2
International journal of industrial organization
2
Journal of advertising : official publication of the American Academy of Advertising
2
Review of marketing science
2
The marketing review
2
Accounting history review
1
Australasian marketing journal
1
Business history
1
Creativity and innovation management
1
IIMS journal of management science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of economics and finance
1
International journal of innovation management
1
International journal of market research
1
International journal of technology marketing : IJTMkt
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Latin American business review
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing theory
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
11
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1
Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 840-864
Persistent link: https://www.econbiz.de/10012697003
Saved in:
2
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
3
Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?
Porto, Rafael Barreiros
;
Abreu, Fernando Antunes de
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 843-860
Persistent link: https://www.econbiz.de/10012203377
Saved in:
4
The myth of big data : Chinese advertising practitioners' perspective
Chen, Huan
;
Zhou, Liling
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 633-649
Persistent link: https://www.econbiz.de/10011882046
Saved in:
5
The advertising creative process : a study of UK agencies
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
Saved in:
6
Utility of advertising for creativity education : an experimental study targeting school children
Han, Kyoo-Hoon
;
Kim, Jieun
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 439-456
Persistent link: https://www.econbiz.de/10011707409
Saved in:
7
Creativity identity in Colombia : the advertising creatives' perspective
Roca, David
;
Wilson, Bradley
;
Barrios, Andres
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 831-851
Persistent link: https://www.econbiz.de/10011859130
Saved in:
8
Stereotypical or just typical : how do US practitioners view the role and function of gender stereotypes in advertisements?
Windels, Kasey
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618435
Saved in:
9
Exploring advertiser's expectations of advertising agency services
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 587-601
Persistent link: https://www.econbiz.de/10011613214
Saved in:
10
Intermediary roles in local mobile advertising : findings from a Finnish study
Komulainen, Hanna
;
Mainela, Tuija
;
Tähtinen, Jaana
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10011561336
Saved in:
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