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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
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Online-Marketing
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116
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Industrial marketing management : the international journal for industrial and high-tech firms
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
1,071
SpringerLink / Bücher
918
Journal of business research : JBR
742
Journal of retailing and consumer services
596
Technological forecasting & social change : an international journal
488
Springer eBook Collection
465
Springer eBook Collection / Business and Economics
333
Telecommunications policy : the international journal of digital economy, data sciences and new media
236
Management science : journal of the Institute for Operations Research and the Management Sciences
224
Telecommunications Policy
213
Electronic commerce research
210
Information systems research : ISR
198
Journal of internet commerce
185
Sammlung Göschen
182
International journal of hospitality management
174
Finance research letters
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International journal of production research
157
OECD Digital Economy Papers
155
International journal of internet marketing and advertising : IJIMA
154
Journal of management information systems : JMIS
153
Discussion papers / CEPR
152
Tourism management : research, policies, practice
151
Discussion paper / Centre for Economic Policy Research
149
European journal of operational research : EJOR
142
NBER Working Papers
138
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
137
International journal of advertising : the review of marketing communications
134
International journal of production economics
123
World Bank E-Library Archive
119
International journal of business information systems : IJBIS
116
Journal of marketing communications
108
Journal of promotion management : innovations in planning and applied research
108
Business horizons
106
Transportation research / E : an international journal
104
Heritage
100
Asia Pacific journal of marketing and logistics
98
Journal of Business Research
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
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ECONIS (ZBW)
477
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10
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477
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date (oldest first)
1
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Conspicuous display through photo sharing in online reviews : evidence from an online travel platform
Hu, Xin
;
Luo, Jifeng
;
Wu, Zhiyan
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013488529
Saved in:
4
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
5
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
6
Do women and men click differently? : mobile devices mitigate gender differences in online dating
Fink, Lior
;
Ilany-Tzur, Naama
;
Yam, Hadar
;
Sokhina, Svetlana
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303269
Saved in:
7
How online reviews interact with a firm's free version strategy
Cao, Huanhuan
;
Jiang, Jinhu
;
Geng, Xianjun
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013363430
Saved in:
8
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
9
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
10
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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