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~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Impact assessment"
~subject:"Social Web"
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Impact assessment
Social Web
Social web
340
Consumer behaviour
291
Konsumentenverhalten
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Internet marketing
199
Online-Marketing
199
Beziehungsmarketing
131
Relationship marketing
131
Online retailing
110
Online-Handel
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Electronic Commerce
94
Social media
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Brand management
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Markenführung
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Virales Marketing
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Agnihotri, Raj
10
Itani, Omar S.
6
Rana, Nripendra P.
6
Dwivedi, Yogesh Kumar
5
Dhir, Amandeep
4
Kumar, Jitender
4
Mero, Joel
4
Baabdullah, Abdullah Mohammed
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Chaker, Nawar N.
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Christodoulides, George
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Dingus, Rebecca
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Hajli, Nick
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Krush, Michael T.
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Pang, Hua
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Shankar, Amit
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Talwar, Shalini
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Terho, Harri
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Thaichon, Park
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Tóth, Zsófia
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Woo, Hongjoo
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Agag, Gomaa
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Akram, Umair
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Alalwan, Ali Abdallah
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Algharabat, Raed
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Ashfaq, Muhammad
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Aslam, Wajeeha
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Bailey, Ainsworth Anthony
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Barakat, Karine Aoun
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Cardinali, Silvio
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Cartwright, Severina
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Casper Ferm, Lars-Erik
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Cheung, Man Lai
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Chiadmi, Nour-Eddine
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Dabbous, Amal
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2
Eugene Cheng-xi Aw
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of internet commerce
Journal of retailing and consumer services
Journal of business research : JBR
383
Technological forecasting & social change : an international journal
251
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
175
SpringerLink / Bücher
168
Springer eBook Collection
109
Discussion papers / CEPR
104
Information systems research : ISR
97
Finance research letters
96
Discussion paper / Centre for Economic Policy Research
95
Tourism management : research, policies, practice
94
International journal of internet marketing and advertising : IJIMA
90
Journal of management information systems : JMIS
85
World Bank E-Library Archive
84
International journal of advertising : the review of marketing communications
79
Journal of promotion management : innovations in planning and applied research
68
Policy research working paper : WPS
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Working paper / National Bureau of Economic Research, Inc.
66
International journal of hospitality management
65
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Energy economics
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Electronic commerce research
59
Journal of marketing communications
59
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
59
The journal of product & brand management
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
Business horizons
49
Research in international business and finance
46
Applied economics letters
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of travel and tourism marketing
43
International journal of contemporary hospitality management
42
Journal of information & knowledge management : JIKM
42
MIS quarterly
42
The journal of brand management : an international journal
42
International review of financial analysis
39
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ECONIS (ZBW)
343
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343
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
3
Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue
;
Lee, Yu-Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
Saved in:
4
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
5
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
6
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
7
Does justice affect brand advocacy? : online brand advocacy behaviors as a response to hotel customers' justice perceptions
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303156
Saved in:
8
Cosmetics makers have always sold "hope in a jar"! : understanding the cosmetics purchase intention in the Chinese mobile commerce environment
Akram, Umair
;
Ansari, Aisha Rehman
;
Ulhaq, Irfan
;
Chen, Yan
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303227
Saved in:
9
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
10
A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
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