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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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~person:"Swani, Kunal"
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Hsiao, Shih-Hui
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
2
International journal of consumer studies
1
Journal of management information systems : JMIS
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui
;
Wang, Yen-Yao
;
Wang, Tawei
;
Kao, Ta Wei
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
Saved in:
2
Are B2B data breaches concerning? : consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, Kunal
;
Labrecque, Lauren
;
Markos, Ereni
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 43-61
Persistent link: https://www.econbiz.de/10014555781
Saved in:
3
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
4
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
5
Buyers apping? : determinants of current and future use of sellers' business-to-business mobile apps
Swani, Kunal
;
Jeyaraj, Anand
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 276-286
Persistent link: https://www.econbiz.de/10014230699
Saved in:
6
To app or not to app : a business-to-business seller's decision
Swani, Kunal
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 389-400
Persistent link: https://www.econbiz.de/10012501918
Saved in:
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