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~accessRights:"restricted"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Relationship marketing"
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Search: subject_exact:"Markentreue"
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Relationship marketing
Beziehungsmarketing
8
Brand loyalty
8
Markentreue
8
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
brand loyalty
5
Brand image
4
Markenimage
4
Brand
3
Hotel industry
3
Hotellerie
3
Markenartikel
3
Cognition
2
Confidence
2
Customer satisfaction
2
Kognition
2
Kundenzufriedenheit
2
Vertrauen
2
brand identification
2
Brand microblog
1
Cognitive lock-in
1
Commitment
1
Community commitment
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer integration
1
Deliberate inertia
1
Dienstleistungsqualität
1
Emotion
1
Experiment
1
Gender
1
Geschlecht
1
Inflation expectations
1
Inflationserwartung
1
Internet marketing
1
Kundenintegration
1
Online-Marketing
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8
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8
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English
8
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Agyeiwaah, Elizabeth
1
Aluri, Ajay
1
Back, Ki-Joon
1
Barnes, Stuart J.
1
Choe, Ja Young
1
Holland, Stephen
1
Hsu, Fu Chieh
1
Hui, Yan Keung
1
Hwang, Jinsoo
1
Kim, Heather Markham
1
Kim, Jinkyung Jenny
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
Lin, Zhibin
1
Liu, Jing
1
Liu, Jonathan
1
McIntyre, Nancy
1
Nuseir, Mohammed T.
1
Price, Bradley S.
1
Scott, Noel
1
Shi, Xinping
1
Shin, Minjung
1
Townsend, Kyle M.
1
Zhang, Hong
1
Zhang, Kem Z. K.
1
Zhao, Sesia J.
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of retailing and consumer services
25
The journal of product & brand management
18
The journal of brand management : an international journal
13
Asia Pacific journal of marketing and logistics
11
Journal of business research : JBR
11
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
7
Journal of strategic marketing
6
Global business review
5
International journal of contemporary hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Australasian marketing journal
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
African journal of economic and management studies : AJEMS
2
European journal of marketing
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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ECONIS (ZBW)
8
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1
-
8
of
8
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
2
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
3
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
4
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
5
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
6
Using machine learning to cocreate value through dynamic customer engagement in a brand loyalty program
Aluri, Ajay
;
Price, Bradley S.
;
McIntyre, Nancy
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10011997139
Saved in:
7
Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.
;
Barnes, Stuart J.
;
Zhao, Sesia J.
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
Saved in:
8
Consumer loyalty toward smartphone brands : the determining roles of deliberate inertia and cognitive lock-in
Shi, Xinping
;
Lin, Zhibin
;
Liu, Jonathan
;
Hui, Yan Keung
- In:
Information & management : the internat. journal of …
55
(
2018
)
7
,
pp. 866-876
Persistent link: https://www.econbiz.de/10011931892
Saved in:
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