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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Dienstleistungsqualität"
~subject:"Online-Marketing"
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Dienstleistungsqualität
Online-Marketing
Consumer behaviour
545
Konsumentenverhalten
545
Online retailing
334
Online-Handel
334
Social Web
262
Social web
262
Internet marketing
240
E-commerce
187
Electronic Commerce
186
Beziehungsmarketing
157
Relationship marketing
157
Einzelhandel
141
Retail trade
141
Viral marketing
106
Virales Marketing
106
Brand management
95
Markenführung
95
Customer satisfaction
91
Kundenzufriedenheit
91
Brand image
76
Markenimage
76
Advertising effects
72
Werbewirkung
72
Social media
64
Advertising
58
Confidence
57
Vertrauen
57
Werbung
54
Service quality
53
Distribution channel
51
Vertriebsweg
51
Brand
40
Innovation adoption
38
Innovationsakzeptanz
38
Customer integration
37
Emotion
37
Kundenintegration
37
Markenartikel
37
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1
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Article
286
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286
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286
Conference paper
4
Konferenzbeitrag
4
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English
286
Author
All
Bernritter, Stefan F.
4
Dwivedi, Yogesh Kumar
4
Pauwels, Koen
4
Rana, Nripendra P.
4
Hennig-Thurau, Thorsten
3
Marchand, André
3
Noort, Guda van
3
Quach, Sara
3
Rozendaal, Esther
3
Smit, Edith G.
3
Thaichon, Park
3
Voorveld, Hilde
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Araujo, Theo
2
Ashfaq, Muhammad
2
Bala, Pradip Kumar
2
Barta, Sergio
2
Belanche, Daniel
2
Casper Ferm, Lars-Erik
2
Cauberghe, Veroline
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Clement, Michel
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Guitart, Ivan A.
2
Haan, Evert de
2
Hudders, Liselot
2
Hyun, Hyowon
2
Islam, Tahir
2
Jain, Nikunj Kumar
2
Jebarajakirthy, Charles
2
Junaid, Muhammad
2
Karray, Salma
2
Ketelaar, Paul E.
2
Khan, Imran
2
Knoll, Johannes
2
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International journal of advertising : the quarterly review of marketing communications
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
Journal of business research : JBR
293
SpringerLink / Bücher
121
International journal of advertising : the review of marketing communications
111
International journal of internet marketing and advertising : IJIMA
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
85
International journal of hospitality management
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of marketing communications
84
Springer eBook Collection
84
Journal of internet commerce
77
Technological forecasting & social change : an international journal
75
Journal of promotion management : innovations in planning and applied research
74
Industrial marketing management : the international journal for industrial and high-tech firms
69
Tourism management : research, policies, practice
66
Information systems research : ISR
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
59
Management science : journal of the Institute for Operations Research and the Management Sciences
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of management information systems : JMIS
50
Electronic commerce research
49
Journal of advertising research
47
The journal of product & brand management
45
International journal of contemporary hospitality management
43
Journal of hospitality marketing & management
41
Journal of strategic marketing
41
International journal of electronic marketing and retailing : IJEMR
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Journal of marketing
38
Marketing intelligence & planning
36
Psychology & marketing
36
Asia Pacific journal of marketing and logistics
35
Business horizons
33
Journal of travel and tourism marketing
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
The journal of brand management : an international journal
32
International journal of e-business research : an official publication of the Information Resources Management Association
31
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ECONIS (ZBW)
286
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286
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1
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
2
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
3
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
4
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
8
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
9
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
10
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
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