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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~person:"Junaid, Muhammad"
~person:"Malthouse, Edward C."
~person:"Thaichon, Park"
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
7
Online retailing
7
Online-Handel
7
Social Web
4
Social web
4
Beziehungsmarketing
3
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Virales Marketing
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Junaid, Muhammad
Malthouse, Edward C.
Thaichon, Park
Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Bernritter, Stefan F.
3
Rozendaal, Esther
3
Smit, Edith G.
3
Voorveld, Hilde
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Barta, Sergio
2
Belanche, Daniel
2
Casper Ferm, Lars-Erik
2
Cauberghe, Veroline
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
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Flavián, Marta
2
Hudders, Liselot
2
Hyun, Hyowon
2
Islam, Tahir
2
Karray, Salma
2
Ketelaar, Paul E.
2
Khan, Imran
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Knoll, Johannes
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Ladhari, Riadh
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Leung, Wilson Ka-shing
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Lim, Heejin
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Liébana-Cabanillas, Francisco
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Maslowska, Ewa
2
Mukerji, Bhasker
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Noort, Guda van
2
Panda, Rajesh
2
Park, Joohyung
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International journal of advertising : the quarterly review of marketing communications
Journal of retailing and consumer services
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Emerald insight
1
Handbook of research on customer engagement
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Journal of media business studies
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Journal of strategic marketing
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ECONIS (ZBW)
7
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1
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
2
Feeling hungry? : let's order through mobile! : examining the fast food mobile commerce in China
Akram, Umair
;
Ansari, Aisha Rehman
;
Fu, Guoqun
;
Junaid, …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389983
Saved in:
3
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
4
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
5
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
6
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
Saved in:
7
Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
Saved in:
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