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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Brand loyalty
Relationship marketing
Social Web
Social web
user-generated content
Brand image
215
Markenimage
215
Consumer behaviour
181
Konsumentenverhalten
181
Brand management
162
Markenführung
162
Brand
73
Markenartikel
72
Advertising effects
63
Werbewirkung
63
Beziehungsmarketing
38
Advertising
35
Werbung
34
Internet marketing
31
Online-Marketing
31
Viral marketing
19
Virales Marketing
19
Customer satisfaction
18
Kundenzufriedenheit
18
Confidence
16
Vertrauen
16
brand attitude
15
Emotion
14
Islam
14
Designation of origin
13
Herkunftsbezeichnung
13
Hotel industry
13
Hotellerie
13
Marketing management
13
Marketingmanagement
13
social media
13
Celebrity endorsement
12
Celebrity-Werbung
12
Islamic
12
Islamisch
12
Tourism marketing
12
Tourismusmarketing
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63
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Rita, Paulo
2
Aali, Samad
1
Ab Hamid, Siti Ngayesah
1
Abror, Abror
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Aji, Hendy Mustiko
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Amalia, Fatya Alty
1
Ang, Lawrence
1
Ansari, Azarnoush
1
Anselmsson, Johan
1
Ashrafpour, Negar
1
Assaker, Guy
1
Baghi, Ilaria
1
Balboni, Bernardo
1
Basile, Kelly
1
Bayraktaroğlu, Gül
1
Belanche, Daniel
1
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
1
Block, Martin P.
1
Bozkurt, Sıddık
1
Brien, Anthony
1
Brooks, Gillian
1
Burnasheva, Regina
1
Bıçakcıoğlu, Nilay
1
Casaló, Luis V.
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Cavanaugh, Lisa A.
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Chabuk, Timur
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Chen, Kuan-Ju
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Cho, Byung-Kwan
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Choi, Sungchul
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1
Coelho, Pedro Simões
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1
Dahl, Darren W.
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Delgado-Ballester, Elena
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International journal of advertising : the review of marketing communications
Journal of Islamic marketing
Journal of hospitality marketing & management
Journal of marketing communications
Journal of marketing
Journal of business research : JBR
117
Journal of retailing and consumer services
73
The journal of product & brand management
71
The journal of brand management : an international journal
57
Asia Pacific journal of marketing and logistics
30
International journal of hospitality management
30
International journal of internet marketing and advertising : IJIMA
27
Journal of travel and tourism marketing
22
Psychology & marketing
22
Journal of promotion management : innovations in planning and applied research
21
Tourism management : research, policies, practice
20
Marketing intelligence & planning
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of strategic marketing
18
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management perspectives : TMP
13
International journal of contemporary hospitality management
12
SpringerLink / Bücher
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Technological forecasting & social change : an international journal
11
European journal of marketing : EJM
10
International journal of consumer studies
10
Journal of marketing analytics : JMA
10
European journal of marketing
9
Global business review
9
International review on public and non-profit marketing
9
Journal of destination marketing & management
9
Journal of fashion marketing and management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of internet commerce
9
Journal of marketing management : MM
9
International journal of market research
8
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ECONIS (ZBW)
63
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1
Driving young Muslim loyalty toward Muslim-majority tourism destinations : the sense of community theory perspective
Suhartanto, Dwi
;
Brien, Anthony
;
Amalia, Fatya Alty
; …
- In:
Journal of Islamic marketing
15
(
2024
)
5
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10014520903
Saved in:
2
Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah
;
Suharni Maulan
;
Jusoh, Wan …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
Saved in:
3
Consumers' awareness and loyalty in Indonesia banking sector : does emotional bonding effect matters?
Karim, Kasnaeny
;
Ilyas, Gunawan Bata
;
Umar, Zainal Abidin
; …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2668-2686
Persistent link: https://www.econbiz.de/10014428699
Saved in:
4
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
5
Is halal universal? : the impact of self-expressive value on halal brand personality, brand tribalism, and loyalty ; case of Islamic hospitals
Aji, Hendy Mustiko
;
Muslichah, Istyakara
- In:
Journal of Islamic marketing
14
(
2023
)
4
,
pp. 1146-1165
Persistent link: https://www.econbiz.de/10014313869
Saved in:
6
Building halal industry in Indonesia : the role of electronic word of mouth to strengthen the halal brand image
Fachrurazi
;
Silalahi, Sahat Aditua Fandhitya
;
Hariyadi
; …
- In:
Journal of Islamic marketing
14
(
2023
)
8
,
pp. 2109-2129
Persistent link: https://www.econbiz.de/10014314976
Saved in:
7
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
8
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
9
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
10
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
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