//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Online-Marketing
Consumer behaviour
647
Konsumentenverhalten
647
Online retailing
350
Online-Handel
350
Social Web
347
Social web
347
Internet marketing
344
E-commerce
192
Electronic Commerce
191
Beziehungsmarketing
180
Relationship marketing
180
Einzelhandel
145
Retail trade
145
Viral marketing
128
Virales Marketing
128
Brand management
123
Markenführung
123
Advertising effects
120
Werbewirkung
120
Advertising
112
Werbung
110
Customer satisfaction
97
Kundenzufriedenheit
97
Markenimage
90
Social media
77
Confidence
65
Vertrauen
65
Dienstleistungsqualität
56
Service quality
56
Distribution channel
52
Vertriebsweg
52
Mobile communications
47
Mobilkommunikation
47
Brand
45
Emotion
45
Markenartikel
42
Customer integration
41
Kundenintegration
41
more ...
less ...
Online availability
All
Undetermined
Free
6
Type of publication
All
Article
378
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
380
Aufsatz in Zeitschrift
380
Aufsatzsammlung
2
Language
All
English
380
Author
All
Hudders, Liselot
8
Cho, Chang-Hoan
5
Dwivedi, Yogesh Kumar
5
De Jans, Steffi
4
Evans, Nathaniel J.
4
Pauwels, Koen
4
Rana, Nripendra P.
4
Verhoef, Peter C.
4
Belanche, Daniel
3
Choi, Yung Kyun
3
Eigenraam, Anniek W.
3
Hayes, Jameson L.
3
Kumar, Jitender
3
Lou, Chen
3
Perrigot, Rozenn
3
Poels, Karolien
3
Septianto, Felix
3
Spann, Martin
3
Thaichon, Park
3
Verlegh, Peeter
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Andrews, Michelle
2
Ashfaq, Muhammad
2
Bala, Pradip Kumar
2
Bart, Yakov
2
Barta, Sergio
2
Beckert, Johannes
2
Bijmolt, Tammo H. A.
2
Casper Ferm, Lars-Erik
2
Cauberghe, Veroline
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Chiu, Hung-Chang
2
Dens, Nathalie
2
Duan, Yongrui
2
Durrieu, François
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
Journal of business research : JBR
300
SpringerLink / Bücher
122
International journal of internet marketing and advertising : IJIMA
105
Journal of marketing communications
85
Springer eBook Collection
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
81
Journal of promotion management : innovations in planning and applied research
78
Technological forecasting & social change : an international journal
76
International journal of hospitality management
72
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of internet commerce
63
Tourism management : research, policies, practice
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
60
Information systems research : ISR
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
The journal of product & brand management
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Electronic commerce research
47
Journal of advertising research
45
Journal of management information systems : JMIS
42
International journal of advertising : the quarterly review of marketing communications
38
The journal of brand management : an international journal
38
Asia Pacific journal of marketing and logistics
37
International journal of contemporary hospitality management
37
Journal of marketing
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
Psychology & marketing
37
Journal of hospitality marketing & management
36
Marketing intelligence & planning
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Business horizons
32
Journal of travel and tourism marketing
32
International journal of electronic marketing and retailing : IJEMR
31
International journal of technology marketing : IJTMkt
31
Journal of promotion management : JPM
30
Journal of strategic marketing
30
more ...
less ...
Source
All
ECONIS (ZBW)
380
Showing
1
-
10
of
380
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
2
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
3
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
9
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
10
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->