//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"International journal of consumer studies"
~subject:"Großbritannien"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Großbritannien
Markenimage
Consumer behaviour
315
Konsumentenverhalten
315
Bibliometrics
36
Bibliometrie
36
Brand image
32
Brand management
32
Markenführung
32
Social Web
29
Social web
29
Environmental consciousness
25
Online retailing
25
Online-Handel
25
Umweltbewusstsein
25
consumer behaviour
24
Emotion
22
Food
22
Lebensmittel
22
Beziehungsmarketing
21
Food consumption
21
Lebensmittelkonsum
21
Relationship marketing
21
systematic literature review
20
Internet marketing
19
Online-Marketing
19
Private consumption
18
Privater Konsum
18
Brand
17
Markenartikel
17
Nachhaltige Entwicklung
17
Sustainability
17
Sustainable development
17
Children
16
Kinder
16
Nachhaltigkeit
16
Personality psychology
15
Persönlichkeitspsychologie
15
consumer behavior
14
Advertising effects
13
Werbewirkung
13
more ...
less ...
Online availability
All
Undetermined
Free
7
Type of publication
All
Article
35
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Language
All
English
35
Author
All
Paul, Justin
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Alagarsamy, Subburaj
1
Alves, Helena
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arruda Filho, Emílio José Montero
1
Arya, Vikas
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Behre, Barbara
1
Bhanja, Nivedita
1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Cauberghe, Verolien
1
Chakrabarti, Somnath
1
Chang, Yaping
1
Chen, Xiang
1
Creed, Andrew
1
Duggal, Harshleen Kaur
1
Fetscherin, Marc
1
Gadekar, Mahesh
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gegez, A. Ercan
1
Gegez, E. Eser
1
George, Ajimon
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Godinho, Joana Rita Silvestre
1
Gong, Zhenxing
1
Grunert, Klaus G.
1
Gómez-Suárez, Mónica
1
Hall, Emma
1
Hemsley-Brown, Jane
1
Iqbal, Muazma
1
Ishaq, Muhammad Ishtiaq
1
more ...
less ...
Published in...
All
International journal of consumer studies
Journal of business research : JBR
298
Journal of retailing and consumer services
205
The journal of product & brand management
157
The journal of brand management : an international journal
139
Asia Pacific journal of marketing and logistics
68
Journal of marketing communications
65
Journal of international consumer marketing
56
Psychology & marketing
50
International journal of hospitality management
49
Journal of Islamic marketing
40
Journal of promotion management : innovations in planning and applied research
40
International marketing review
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of strategic marketing
37
Marketing intelligence & planning
36
European journal of marketing : EJM
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
International journal of advertising : the review of marketing communications
31
Journal of travel and tourism marketing
31
SpringerLink / Bücher
31
Marketing letters : a journal of research in marketing
30
Journal of fashion marketing and management
28
Journal of global marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of internet marketing and advertising : IJIMA
27
The journal of consumer marketing
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
European journal of marketing
25
Journal of the Academy of Marketing Science
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of promotion management : JPM
24
Journal of hospitality marketing & management
23
Journal of marketing
23
Global business review
22
International journal of market research
21
Young consumers : insight and ideas for responsible marketers
21
International journal of sports marketing & sponsorship
20
Journal of marketing management : MM
20
Tourism management : research, policies, practice
20
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
2
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
3
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
6
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
7
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
8
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
9
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
10
Impact of self-esteem and self-gifting on masstige purchase intentions
Khan, Mumtaz Muhammad
;
Ishaq, Muhammad Ishtiaq
;
Iqbal, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465970
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->