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~accessRights:"restricted"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Mobile communications"
~subject:"Online-Marketing"
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Mobile communications
Online-Marketing
Consumer behaviour
615
Konsumentenverhalten
615
Online retailing
375
Online-Handel
375
Social Web
300
Social web
300
Internet marketing
268
E-commerce
225
Electronic Commerce
224
Beziehungsmarketing
195
Relationship marketing
195
Einzelhandel
147
Retail trade
147
Customer satisfaction
113
Kundenzufriedenheit
113
Viral marketing
110
Virales Marketing
110
Brand management
100
Markenführung
100
Brand image
79
Markenimage
79
Social media
74
Confidence
67
Vertrauen
67
Dienstleistungsqualität
66
Service quality
66
Advertising effects
54
Distribution channel
54
Vertriebsweg
54
Werbewirkung
54
Innovation adoption
50
Innovationsakzeptanz
50
Mobilkommunikation
50
Website
44
Advertising
42
Emotion
42
Customer integration
40
Kundenintegration
40
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1
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Article
298
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Article in journal
298
Aufsatz in Zeitschrift
298
Language
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English
298
Author
All
Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
4
Verhoef, Peter C.
4
Belanche, Daniel
3
Eigenraam, Anniek W.
3
Liébana-Cabanillas, Francisco
3
Pauwels, Koen
3
Perrigot, Rozenn
3
Spann, Martin
3
Thaichon, Park
3
Verlegh, Peeter
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Andrews, Michelle
2
Ashfaq, Muhammad
2
Bart, Yakov
2
Barta, Sergio
2
Bijmolt, Tammo H. A.
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Duan, Yongrui
2
Eelen, Jiska
2
Fernandes, Semila Fenelly
2
Flavián Blanco, Carlos
2
Flavián, Marta
2
Goic, Marcel
2
Gottschalk, Sabrina Alexandra
2
Grisaffe, Douglas B.
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Khan, Imran
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mafael, Alexander
2
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Published in...
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International journal of e-business research : an official publication of the Information Resources Management Association
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
Journal of business research : JBR
282
SpringerLink / Bücher
129
International journal of advertising : the review of marketing communications
111
International journal of internet marketing and advertising : IJIMA
99
Technological forecasting & social change : an international journal
90
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
Springer eBook Collection
84
Journal of marketing communications
83
Journal of promotion management : innovations in planning and applied research
76
International journal of hospitality management
72
Information systems research : ISR
68
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of internet commerce
62
Tourism management : research, policies, practice
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Management science : journal of the Institute for Operations Research and the Management Sciences
54
Journal of management information systems : JMIS
51
Electronic commerce research
49
Telecommunications policy : the international journal of digital economy, data sciences and new media
49
Journal of advertising research
47
The journal of product & brand management
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of marketing
37
International journal of contemporary hospitality management
36
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
Journal of strategic marketing
35
Psychology & marketing
35
International journal of advertising : the quarterly review of marketing communications
34
Marketing intelligence & planning
34
Asia Pacific journal of marketing and logistics
33
Discussion papers / CEPR
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
The journal of brand management : an international journal
32
Business horizons
31
International journal of technology marketing : IJTMkt
31
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Source
All
ECONIS (ZBW)
298
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298
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1
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
2
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
3
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
9
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
10
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
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